Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astu...
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Scooped by Level343 onto Social Media Marketing Strategies |
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Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and...
One of my favorite branding people Olivier Blanchard answers the ever ending question o0f what is R.O.I. Like we stated in our post. You're asking the wrong question. He also states
6. R.O.I. isn’t always relevant. Repeat after me: Not all social media activity needs to drive ROI. Delete the scoop?
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It is no longer a question of IF companies should execute a social media strategy.
This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily. Delete the scoop?
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The allure of digital freedoms are more important than a higher-paying job to some.
Interesting, discussion... Delete the scoop?
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The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet. Delete the scoop?
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With most businesses not yet diving into mobile marketing or having a mobile strategy to reach consumers, Nichole Kelly finds six experts to share how your business can.
1. Jeanne Hopkins from Hubspot Delete the scoop?
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You don't have to look at anything you don't want to on Facebook, as there's never been more ways to hide things. Here's a rundown. Delete the scoop?
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This article explores the 6 great ways entrepreneurs or bloggers can use Twitter as a marketing tool. Delete the scoop?
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The social media scene has become a petty space filled with ugliness and self-promotion. What's happened, and what can be done to reverse the trend?
I have a pet peeve with two listed in this post...which one are yours? Delete the scoop?
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Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. Delete the scoop?
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Is a tweet apology, the social media mea culpa, a suitable response to public gaffs and inappropriate comments? Delete the scoop?
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Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.
My Favorite... Everyone must care. Caring informs all behavior. Caring results in putting out content that matters. Yes, they have to truly give a damn about the community. When consumers get up in arms about something on Facebook about something, you need to take it seriously. An apology only goes so far. Caring means you go to great lengths to make it right. Delete the scoop?
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Public backlash in such situations can be swift and furious, with outraged followers launching Boycott [insert Brand here]! pages on Facebook, circulating petitions and generally acting out on their dismay of such unfeeling statements from a brand whose praises they may have been singing just a week before.