Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astu...
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Scooped by Level343 onto Social Media Marketing Strategies |
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The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet. Delete the scoop?
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How open are people to brands on social networks?
Fast growth markets are more open to socialising with brands
Fast growth markets are more open to brands on social networks than developed markets, which show resistance to both buying and engaging with brands in these spaces. Social networks can therefore put brands at risk of damaging their image in developed markets, and must be carefully approached. Delete the scoop?
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Public backlash in such situations can be swift and furious, with outraged followers launching Boycott [insert Brand here]! pages on Facebook, circulating petitions and generally acting out on their dismay of such unfeeling statements from a brand whose praises they may have been singing just a week before.