One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.
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Scooped by Level343 onto Social Media Marketing Strategies |
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Level343's insight:
What Does This All Mean?
After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand. By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.
They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet
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I don’t care if it’s a Facebook killer or if it will wipe Twitter out of the game; I don’t have any stock invested in any of these companies.
What I’m invested in is the future of my clients, their brand and my business, no matter which corporate entity ends up on top. Delete the scoop?
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How do Social, Search and branding impact one another?
Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention. Delete the scoop?
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I completely agree and always recommend for my clients. Thanks for the post!