One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.
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Scooped by Level343 onto Social Media Marketing Strategies |
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Level343's insight:
What Does This All Mean?
After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand. By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.
They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet
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How open are people to brands on social networks?
Fast growth markets are more open to socialising with brands
Fast growth markets are more open to brands on social networks than developed markets, which show resistance to both buying and engaging with brands in these spaces. Social networks can therefore put brands at risk of damaging their image in developed markets, and must be carefully approached. Delete the scoop?
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I completely agree and always recommend for my clients. Thanks for the post!