One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Level343 onto Social Media Marketing Strategies |
Scoop.it!
Level343's insight:
What Does This All Mean?
After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand. By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.
They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
I completely agree and always recommend for my clients. Thanks for the post!