One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.
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Scooped by Level343 onto Social Media Marketing Strategies |
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Level343's insight:
What Does This All Mean?
After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand. By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.
They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet
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If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/ Via Martin Gysler Delete the scoop?
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A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.
Learning from the past
History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.
If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased. Delete the scoop?
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The allure of digital freedoms are more important than a higher-paying job to some.
Interesting, discussion... Delete the scoop?
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I completely agree and always recommend for my clients. Thanks for the post!