One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Level343 onto Social Media Marketing Strategies |
Scoop.it!
Level343's insight:
What Does This All Mean?
After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand. By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.
They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
WASHINGTON Nonprofit and governmental organizations are winding up social mediaheavy campaigns to promote HIV/AIDS awareness during the week of World AIDS Day.
Scary when you consider " The organization also hoped to reach a wide audience through the effort, but especially consumers age 25 and under because they account for a major share of new HIV cases." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
I completely agree and always recommend for my clients. Thanks for the post!