Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates.
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Scooped by Level343 onto Social Media Marketing Strategies |
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If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/ Via Martin Gysler Delete the scoop?
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A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.
Learning from the past
History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.
If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased. Delete the scoop?
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The allure of digital freedoms are more important than a higher-paying job to some.
Interesting, discussion... Delete the scoop?
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Promoted Posts is still a small piece of Facebookâs overall revenue, though. Later in the call, CEO Mark Zuckerberg said that the company took in less than $5 million from things like Gifts and Promoted Posts.