There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more att...
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I don’t think links are disappearing. And I don’t think PageRank is disappearing, either, at least not yet. But I am sure that Google is leaning heavily toward a more authority and relevance based approach to assigning rank to entities. And I think they would dearly LOVE to be able to do away with all the gaming of links and PageRank that’s been plaguing the Internet for years. This could be a big step in the right directio