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Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad...
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Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. Delete the scoop?
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The bulk of the book is broken into seven chapters, each describing one state of a process defined by Van Praet to change customer behavior:
Interrupt the Pattern.Create Comfort.Lead the Imagination.Shift the Feeling.Satisfy the Critical Mind.Change the Associations.Take Action.