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Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad...
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If you read my previous post on converting conversions into sales, you will know that selling on social media is all about having the right kinds of...
The collaborative conversations that drive and define Social Media require brands to have a genuine and participatory approach. Just because you have the latest tools to reach people, or are have playing around with on social media, doesn’t mean you can throw the same old marketing at them. Delete the scoop?
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Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink. Delete the scoop?
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Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.
Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.
Everything we do as a company should be designed to impact business objectives.
Picture credit: http://www.darcyvillere.com/wp-content/uploads/2011/03/instant-gratification.jpg Delete the scoop?
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Marketing is, in short, a world unto its own. What means does it have of realizing new ideas? What power does it have of engendering real innovation and change? What understanding can it truly offer? None or little, if it is not self-aware, self-reflective, and self-critical. Delete the scoop?
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How open are people to brands on social networks?
Fast growth markets are more open to socialising with brands
Fast growth markets are more open to brands on social networks than developed markets, which show resistance to both buying and engaging with brands in these spaces. Social networks can therefore put brands at risk of damaging their image in developed markets, and must be carefully approached. Delete the scoop?
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How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries.
This is a gold mine. Two studies showing both UK & US markets. A definite bookmark if not a download immediately. Delete the scoop?
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Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
Amazing, when I have a problem I always go to Twitter first. It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think? Delete the scoop?
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I love this "Ask to see Quantitative results from their past three campaigns. It’s easy to start conversations, it requires a skilled marketer to start conversations that lead to interactions which further lead to sales." Bam! next...
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But what about regulations and stuff, Reynolds! Your company is all fluffy marketing and shiny things but I have to worry about compliance and blah blah blah! Delete the scoop?
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It is no longer a question of IF companies should execute a social media strategy.
This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily. Delete the scoop?
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Video Clip of how mobile changes our marketing from Keynote Speech in February 2011 given by Christina "CK" Kerley.
Truly transformative seems to be one of her favorite word. She's good and worth watching! Delete the scoop?
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Unofficial Guide to Facebook for business...
Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.
If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable. Delete the scoop?
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Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. Delete the scoop?
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What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities...
There is no doubt that, after years of hype and hyperbole, we’ve finally found the holy grail of online marketing: Personalization. Pic: http://www.blogcdn.com/myaolblog.aol.com/media/2007/11/tattoo.jpg Delete the scoop?
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No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.
Your traditional marketing is fully baked Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV. Delete the scoop?
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Andy Beard, a fellow Dojo'er, put Google's total AdWords revenue at 23 billion in 2010. And, so you might ask why I'm launching head-first at Facebook when Google is the black hole in the ad spend universe? A couple of reasons.
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The bulk of the book is broken into seven chapters, each describing one state of a process defined by Van Praet to change customer behavior:
Interrupt the Pattern.Create Comfort.Lead the Imagination.Shift the Feeling.Satisfy the Critical Mind.Change the Associations.Take Action.