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Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad...
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Turns out both liberals and conservatives have issues with Internet censorship, and 10 members of Congress have now proposed a new approach to online piracy. Oh, and they want feedback before they write the bill.
The two-page draft of the plan is being issued so that "the public can provide us with feedback and counsel before the proposal is formally introduced in the House and the Senate." And clearly, feedback would be useful. Can such a "follow the money" plan do anything about noncommercial piracy, for instance? Should it try to do so? But the whole shift in tone marked by the new approach looks far more promising than anything likely to come out of the mess that is SOPA.
Who's behind all of this sweet sanity? Senators Wyden (D-OR), Cantwell (D-WA), Moran (R-KS), and Warner (D-VA); Reps. Chaffetz (R-UT), Campbell (R-CA), Doggett (D-TX), Eshoo (D-CA), Issa (R-CA), and Lofgren (D-CA). Delete the scoop?
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The bulk of the book is broken into seven chapters, each describing one state of a process defined by Van Praet to change customer behavior:
Interrupt the Pattern.Create Comfort.Lead the Imagination.Shift the Feeling.Satisfy the Critical Mind.Change the Associations.Take Action.