It is no longer a question of IF companies should execute a social media strategy.
This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily.
The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet.
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.
Everyone must care. Caring informs all behavior. Caring results in putting out content that matters. Yes, they have to truly give a damn about the community. When consumers get up in arms about something on Facebook about something, you need to take it seriously. An apology only goes so far. Caring means you go to great lengths to make it right.