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Coca-Cola Company, Atlanta, signed Natasha Bedingfield to sing “Shake Up Christmas” in the holiday 2011 campaign for its flagship Coca-Cola brand.
The initial “Shake Up Christmas” campaign, last year, featured the band Train; [video attached here] this year’s campaign will again feature a snow globe in addition to Santa Claus and a caravan of Coke trucks. Ms.
Bedingfield will sing the song in six languages: English, Filipino, French, Spanish, Swahili and Ukrainian. The campaign, part of the “Open happiness” effort for Coke, includes commercials, digital ads and social media. Delete the scoop?
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I have to admit my favorite is "6. Which tools do you use to measure the ROI of your campaigns?"