Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business.
We’re reminding bloggers who are paid to write positive reviews or comments about a product or service that they must be up-front with their followers by making clear that it’s advertising. Not only will this help bloggers avoid misleading people and breaking the ad rules, it will also stop them from potentially breaking the law.
Bloggers can hold great sway and influence amongst their followers. It’s important, therefore, that they treat their followers fairly. Arguably, one of our most effective sanctions is to shine a light on those blogs that aren’t playing by the rules. The fact is the reputation and trust that bloggers work so hard to foster amongst their followers can disappear very quickly. Misleading your followers is hardly the best advertisement for your blog.
Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects.
After you get to step 5, and everyone goes back to each team or department, it’s likely that no one would have time to check in with each other to share the information even if it’s in the best practice guide.
Mandate to review each other’s reports, and have monthly or quarterly meetings to share the learning and the challenges.
It’s time to stop chasing the number of followers and likes, and think of the plans to actually influence sales to grow your business.
Start utilising Twitter to build effective customer communities who like you - just follow this 5 step guide and make it work for you today.
Great article by Sarah Bradley
Engaging on Twitter should be fun! Afterall you’re talking to people who will probably give a damn about what you say and will shape your future updates; making sure you aren’t viewing Tweeters as customers and rather viewing them as valuable connections is the surest way to be successful on this network.
As more businesses embrace social media as a pivotal marketing tool, they begin to gravitate their resources towards the viability of social networking.
The Best Way to Use Social Media
Most industries are becoming increasingly saturated, and unwelcome, heavy competition is making it more difficult to attract new clients. Even publicizing your business on social media is not enough, because your competition is going to be doing the same.
The key is to actively engage with your audience and not just send an occasional post every now and then. This means establishing yourself as an authoritative figure in your industry and responding to inquiries.
You should also start group discussions or video teleseminars and encourage your audience to participate.
By being consistent and making it known that you are an industry leader in your niche, you will begin to build credibility and trust.
Keep in mind that even though most of your followers will be more than happy to participate in an online discussion, any direct sales effort will likely be ignored. This is where telesales come into play.
We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.
What Makes a Blog Great?
All successful blogs we studied had two things in common:
A ton of free value for their audience.A great unique selling proposition.
I’ve found that it’s helpful to think of your company's blog like any other product you build.
If your product doesn’t deliver massive value to your users, then no amount of growth hacking will help you succeed. Our topic had to be useful to our audience. It had to provide real, actionable advice; not just the soapbox philosophizing that we - like many other business bloggers - had been guilty of in the past.
Beyond that, just like great products, the best blogs have a clear and unique value proposition that makes it obvious why you should care about them.
B2B firms are natural candidates for inbound marketing and content strategy campaigns.
Consider a company that builds specialized software that makes it easier for freelance workers to bill their clients. The business sits squarely in the B2B space. It’s targeting a wide audience that crosses many different markets, from consultants to accountants. The marketing issues that a product like this faces are representative of similar challenges throughout B2B markets.
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty.
Solid well written article chock-full of information by Kristine Schachinger,
New Poptip social tool can analyze breaking events and story evolution to help media and first responders track emergencies on Twitter.
Social media is quickly becoming the go-to resource for news, and even social networks are recognizing the power they have to distribute breaking, life-saving news. Analytics tools like Poptip’s Zipline will be useful for determining what information is pertinent and what could be fabricated.
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
What is Banner Blindness?
Banner blindness refers to a phenomenon whereby website users consciously or unconsciously ignore or skip banner advertisements or information present in a banner like fashion. One measure often used to indicate the effectiveness of a particular banner is its Click Through Rate (CTR), which is a percentage calculated by dividing the number of clicks byÂ ad impressions.
Have you tried any Facebook advertising? Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split...
If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response. On Facebook, you are able to actually target your audience better and create ads specific for that audience. Spending a little time getting to know Facebook advertising is a good idea.
Email marketing can be one of the best strategies employed by your business but, unfortunately effective email campaigns don’t come that easily. Even for seasoned marketers, generating compelling copy isn’t a walk in the park.
The last consideration of email marketing is that your success will depend on testing and learning from your mistakes. Of course there is a lot more to email marketing than presented here but as mentioned above this list is meant to serve as guidance for beginners and provide new perspective for experts.
I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy.
Today, many of the social media managers at large and important companies are, by contrast, not very smart ad men. To say that they regularly underestimate their customers’ intelligence would be a great understatement. They seem to believe their customers have the brain power of a baked potato.
Shelly Kramer Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.
Always a pleasure having Shelly Kramer share her years of wisdom. Sit back and listen to great, valuable, actionable tips!
Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one t...
You see, content is more than just text. It can be visual in nature or it can engage your community to do what you’re asking them to do. Unfortunately, spending time on understanding and researching their users may be the one things companies don’t do. Especially when it come to the global market.
Lately I’ve heard of a few cases of Faceboook competitions with absurdly good prizes getting less than ten entries despite heavy promotion of the event. Something’s going wrong and users just aren’t clicking like they should.
Really Important element - Be Responsive
Keep an eye on your competition, and be pro-active in encouraging users to enter and engage with you about it. You will often find negative comments when promoting as competition, be prepared to deal with those too.
Google Places is one of my favourite tools in the Google portfolio. It’s powerful for local searches which is good for us business bloggers.
Signing Up For Google Places
You may already have a Google Places listing and not even know it! If anyone has reviewed your business online, you’ll be there. The only trouble is that you don’t have control of your Google Places listing until you claim it.
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Have you found easy ways to convert Facebook likes to sales on Facebook? Or is real value only created when you unleash the potential value of fans via programs, interaction, information and other sorts of engagement?
Critical thinking is an increasingly important skill that has been overlooked by many as information becomes more accessible and superfluous.
While it’s not possible to go through a list of each possible cognitive bias with each of life’s decisions, it is possible to take a few actions and train our brains to overcome these phenomena on a more general level. Here’s an investigative list of 5 cognitive biases and suggestions on how to fight them.
Humans are social creatures; this is something we all know and understand. But recently, at thePivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how human behavior fits into the context of social marketing. Given that humans consume socially, where is social marketing headed as it matures?
The social web is only as good as how well it connects to our social human sensory system. The more you can map these senses into your social marketing storyline, the deeper and more meaningful your reach will be.
How Personalized Marketing Strategies Work with Social Data Social Barrel The latest developments are good news for Internet marketers.
For several years, traditional marketers have agreed to live with ridiculously low conversion rates for the placement and distribution of banner ads and email ads, with one template for sending messages to an immense target audience.
Traditional marketing usually needs substantial investment up front and large-scale placement and distribution, without assurance that marketers reach the most suitable customers.
In contrast, personalized marketing may be patterned or modeled from hundreds to hundreds of thousands of target audiences. Through a group of social media users, marketers can use social profiles and behavior data to tailor messages with higher significance, efficiency, and value.