This social media case study proves that a Facebook campaign's ROI can be measured and attributed to successful Facebook marketing programs.
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No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.
Your traditional marketing is fully baked Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV. Delete the scoop?
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Let’s check the results of this operation in concluding this article: In less than a year, the Abbé Pierre Foundation went from having no Facebook presence at all to becoming a major player in its sector on the social network.
For the $90,000 invested, it was able to obtain the following benefits:
220,000 fans40,000 email opt-ins75,000 actions (petition signatures) from Facebook2,000 ambassadors identified (defined as having liked at least 50 page posts, some of whom liked over 300)Let’s take a closer look at the value created:
I hope that this case study has given you some new ideas for your own organization or brand.