This social media case study proves that a Facebook campaign's ROI can be measured and attributed to successful Facebook marketing programs.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Level343 onto Social Media Marketing Strategies |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
|
Let’s check the results of this operation in concluding this article: In less than a year, the Abbé Pierre Foundation went from having no Facebook presence at all to becoming a major player in its sector on the social network.
For the $90,000 invested, it was able to obtain the following benefits:
220,000 fans40,000 email opt-ins75,000 actions (petition signatures) from Facebook2,000 ambassadors identified (defined as having liked at least 50 page posts, some of whom liked over 300)Let’s take a closer look at the value created:
I hope that this case study has given you some new ideas for your own organization or brand.