Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Please visit Marketing Land for the full article.
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation. Please visit Marketing Land for the full article.
A clean short way to get into a very complicated issue... suffice it to say test, test, and keep testing it's the only way to get it right.
You can get by with correlations, but eventually it’s going to catch up with you. Get ahead of the game and start designing some proper experiments.
Marketing and advertising has to start with a voice; that voice, built with content and company culture, creates the brand image. Learn how content and company culture works with real world, real brand examples.
We’re all so worried about keywords, context relevance and ranking that we forget the most important part of attracting readers and, ultimately, clients: the culture. Your company’s culture, believe it or not, speaks volume of how you’re acting and reacting to the outside forces that be.
9 social media marketing rules you should break iMedia Connection Social media has had a tremendous impact on our culture over the years. Back when I first dipped my toe into social media, that world was dominated by kids and computer geeks.
It's been reported that as of 2015, roughly 73% of all Americans have at least one social media profile - up from 48% just five years ago. Keeping up with this massive movement to social media has long been a business concern.
Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can't figure out whether social media advertising actually accomplishes anything, and if so, what.
Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Please visit Marketing Land for the full article.
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than...
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr. The post Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms appeared first on Marketing Land.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.