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Pricing Your Services: Pricing Strategies

Pricing Your Services: Pricing Strategies | Social Media Marketing Strategies | Scoop.it

How do you best determine the price to charge customers?

Do you look at the competition and price the same as they do? Undercut them a little? What happens if you do undercut them, then the customer still demands further discounts?

Level343's insight:

Skim pricing is when you set a higher price than your competitors.

In order to set pricing in this way, your customers need to perceive that your offer provides them with greater benefits than they will find elsewhere. Apple use skim pricing.

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From around the web

Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Marketing Strategies | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services

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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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Building Authority For Your Brand

Building Authority For Your Brand | Social Media Marketing Strategies | Scoop.it
Building Authority For Your Brand; What does that mean exactly? To build authority, on the other hand, does the same thing but goes a bit further...
Level343's insight:

To build authority, on the other hand, does the same thing but goes a bit further, ensuring that you come out looking authoritative above all. It’s more than just making a website or creating a Facebook page. These are a few ways to help get your brand the authority is needs to capitalize.

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Squeeze More Opens And Clicks From Your “Broadcast” Emails

Squeeze More Opens And Clicks From Your “Broadcast” Emails | Social Media Marketing Strategies | Scoop.it
Don't just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment.
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The most hated fast food chain on social media - CNBC

The most hated fast food chain on social media - CNBC | Social Media Marketing Strategies | Scoop.it
Exclusive data to CNBC from Brandwatch shows which food, restaurant, and beverage brands have the best and worst presence on social media.
Level343's insight:

Kinda used to like Taco Bell till I moved back to California...Now there's so much "good" Mexican food I couldn't eat at Taco Bell :)

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How Facebook beat its rivals to win social media - Mashable

How Facebook beat its rivals to win social media - Mashable | Social Media Marketing Strategies | Scoop.it
When Facebook went public three years ago, its IPO looked like a disaster. Now it's a bigger success than any of its rivals.
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Search isn’t about search anymore, it’s about social

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. 

Level343's insight:

You need to start now. You need to shift the money you’re wasting on SEO and advertising and spend it on setting up your other world, your social media doppelgänger, your social media shadow.

 

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Tech Jobs for Recent Grads: Aiming Down the Middle

Tech Jobs for Recent Grads: Aiming Down the Middle | Social Media Marketing Strategies | Scoop.it
Tech Jobs for Recent Grads: Aiming Down the Middle. Not all opportunities are created equal, not even in the democratic world of technology.
Level343's insight:

The bottom line: Recent graduates who have a head for technology—social media, app development, or whatever else—will find opportunities out there. Sometimes, when considering those opportunities, it pays to be a little choosy.

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You do not want to date these social media sites - Mashable

You do not want to date these social media sites - Mashable | Social Media Marketing Strategies | Scoop.it
British YouTuber Emma Blackery imagines what social media sites would be like on dates — and it's not pretty.
Level343's insight:

I love the "Google +" date...  hahahah perfect!!!

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Pulverizing Price Resistance To Improve Conversion Rates

Pulverizing Price Resistance To Improve Conversion Rates | Social Media Marketing Strategies | Scoop.it
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers.
The post Pulverizing Price Resistance To Improve Conversion Rates appeared first on Marketing Land.
Level343's insight:

Money is an artificial construct. Our distant ancestors lived without it. Survival depended on getting access to resources such as food, water, shelter, and mating opportunities. All of these were scarce — once you used them up, they were no longer available.

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Feds to Use Social Media to Combat Complaints about Michelle O School Lunches - Washington Free Beacon

Feds to Use Social Media to Combat Complaints about Michelle O School Lunches - Washington Free Beacon | Social Media Marketing Strategies | Scoop.it
USDA official asks for tweets using #realschoolfood
Level343's insight:

“They say a picture is worth a thousand words, and in the digital age we have ample opportunity to document and broadcast every moment, meeting and meal,” wrote Deborah Kane, the national director of the USDA Farm to School Program, in a blog post Thursday.

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Best Logo Resources on the Internet

Best Logo Resources on the Internet | Social Media Marketing Strategies | Scoop.it
If you're looking for inspiration, or ready to purchase your next logo online, here are the best logo design resources on the Internet.

Via Pantelis Chiotellis, Ivo Nový
Level343's insight:

Nice list and worth saving!

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More than 25 openings in social media, product and marketing management

More than 25 openings in social media, product and marketing management | Social Media Marketing Strategies | Scoop.it
Are you ready for your next big career move? Check out the 'Mashable' Job Board, which features opportunities in social media, product and marketing management.
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Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs

Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs | Social Media Marketing Strategies | Scoop.it
Google has announced a partnership with six delivery providers across the United States, which will help facilitate a new service Google is offering within its search results.
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7 Tips For Launching A Video Marketing Strategy

7 Tips For Launching A Video Marketing Strategy | Social Media Marketing Strategies | Scoop.it
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
The post 7 Tips For Launching A Video Marketing Strategy appeared first on Marketing Land.
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Storytelling In A Data-Driven, Cross-Device Era

Storytelling In A Data-Driven, Cross-Device Era | Social Media Marketing Strategies | Scoop.it
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
The post Storytelling In A Data-Driven, Cross-Device Era appeared first on Marketing Land.
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5 Psychological Hacks That Will Make Your Pricing Page Irresistible

5 Psychological Hacks That Will Make Your Pricing Page Irresistible | Social Media Marketing Strategies | Scoop.it
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
The post 5 Psychological Hacks That Will Make Your Pricing Page Irresistible appeared first on Marketing Land.
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Stingy farmers named and shamed on social media

Stingy farmers named and shamed on social media | Social Media Marketing Strategies | Scoop.it
Dairy farms being shown up on Twitter if staff vacancy ads show illegal low levels of pay.
Level343's insight:

Yikes!!!

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The 5 Simple Strategies That Grew Our Social Traffic by 350%

The 5 Simple Strategies That Grew Our Social Traffic by 350% | Social Media Marketing Strategies | Scoop.it
When Hubstaff used Buffer to share content at optimal times and frequencies, they gained 350% more blog traffic and a massive increase in conversions.
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Social Media Over Dinner

Social Media Over Dinner | Social Media Marketing Strategies | Scoop.it
Social Media Over Dinner: Facebook, Twitter, LinkedIn and Instagram are just a few of the social media sites out there.
Level343's insight:

Facebook, Twitter, LinkedIn and Instagram are just a few of the social media sites out there. Getting social is easier than ever, and there are so many ways that the Internet allows you to connect with others. Familiarize yourself with the ones above and start exploring the wonderful world of social media!

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When You Should Be Posting Your Photography to Social Media - Fstoppers

When You Should Be Posting Your Photography to Social Media - Fstoppers | Social Media Marketing Strategies | Scoop.it
Social currency is an exceedingly important metric when it comes to promoting your brand.
Level343's insight:
Get Organized and Simplify Your Life

 

With all these different times to post photos to the internet, it can easily become a full-time job. If you’re going to take your social media presence seriously, it’s important to have a plan. Use tools like HootSuiteand Buffer to schedule your posts to different sites. Dig into the analytical data on your followers with information from the platforms themselves like with Facebook Page Insights.

 

Understanding your followers only helps you engage with them more and share content with them that you know they will like.

 
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Panos Fotiadis's curator insight, May 18, 2:24 AM

let's get ...organised!

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Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates

Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates | Social Media Marketing Strategies | Scoop.it
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks.
Level343's insight:

As a marketer catering to a global audience, it’s important to understand the laws in effect in order to engage your subscriber base. It’s no longer enough to blast an email and hope it reaches an inbox. Doing so can lead to fewer subscribers and penalties.

 

Considering these five questions above will not only lead to subscriber-base solutions, but will motivate you to reach your global subscribers — and as a result, increase clicks.

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Outsourcing Social Media - Can it Be Inexpensive, Yet High Quality?

Outsourcing Social Media - Can it Be Inexpensive, Yet High Quality? | Social Media Marketing Strategies | Scoop.it
If you ask John Holling, he’d say the answer is a resounding yes.

Since 2012 he’s been buildi...
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Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”

Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt” | Social Media Marketing Strategies | Scoop.it
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.
Level343's insight:

At issue is Facebook’s use of “like” and “share” buttons on 13 million third-party websites in the EU, collecting data from visitors to those sites that could be used to serve targeted advertising. Such tracking is “intrusive,” the commission said, adding that Facebook is “in a unique position, since it can easily link its users’ surfing behavior to their real identity, social network interactions and sensitive data such as medical information and religious, sexual and political preferences.”

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Seven deadly sins of startup social media marketing

Seven deadly sins of startup social media marketing | Social Media Marketing Strategies | Scoop.it
“Yeah, I made mistakes but…life doesn’t come with instructions.” Sure, it does not. But that’s not the case with social media - there’s certainly some good
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How a Darth Vader selfie showed the worst side of social media - Mashable

How a Darth Vader selfie showed the worst side of social media - Mashable | Social Media Marketing Strategies | Scoop.it
The moral of the story: Don't post stupid things on social media.
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Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter

Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter | Social Media Marketing Strategies | Scoop.it
Execs from Facebook, LinkedIn and Twitter tell you what you need to know.
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