Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
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The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet. Delete the scoop?
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This by far is still one of the best posts I have ever read on Twitter users. Understanding the psychology of Twitter... By Moses Ma
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Learn about the new mental model of marketing - it's 4 steps instead of 3 now. Visit zeromomentoftruth.com to get a free co...
Visit zeromomentoftruth.com to get a free copy of Google's marketing eBook and vook (eBook + videos) titled "Winning the Zero Moment of Truth" to learn how this new consumer decision-making moment is changing the face of marketing for advertisers today. Delete the scoop?
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Great post by Rebecca Murtagh
"Many marketers struggle to quantify their efforts and demonstrate ROI, unaware that this data is readily available to them through Google Analytics Social Reports."