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The Social Media Conundrum
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5 Ways to Master your Digital Body Language

5 Ways to Master your Digital Body Language | Social Media Marketing Strategies | Scoop.it
A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online.
Level343's insight:

Death to corporate speak; Dilbert’s boss wouldn’t have stood a chance in today’s marketplace. Social media has created a new “shared” brand ownership between you and your customers, so it’s never been more important that your conversations and messages are crafted in a mindful, personable, human way. When you’re able to build a digital body language that reflects your authentic personal and corporate brand, true magic happens.

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How We Shop in 2010: Habits and Motivations of Consumers

How We Shop in 2010: Habits and Motivations of Consumers | Social Media Marketing Strategies | Scoop.it

How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries.

 

This is a gold mine. Two studies showing both UK & US markets. A definite bookmark if not a download immediately. 

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