Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
What innovations are on the horizon in the tech space, and how will this impact marketers? Contributor and former Googler Frederick Vallaeys explores the possibilities. Please visit Marketing Land for the full article.
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands' success will depend on their strategies for data management and one-to-one engagements.
When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs. Please visit Marketing Land for the full article.
How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right message. Please visit Marketing Land for the full article.
The brands that will win the battle for the always-on customer are the ones with the strategy and the technology to combine live intent, identity and profile data, as well as real-time marketing and media activation. Will your brand be one of them?
Based on figures from the global digital snapshot over two billion people have social media accounts. Popular social media sites such as Facebook, Twitter
The strength of social media marketing cannot be underestimated. However, marketing strategies can only be effective if they are based on realistic assessment of the target market. Social media listening is the best way to assess various aspects of social media pages that influences how your product performs.
Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Please visit Marketing Land for the full article.
The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a url has been shared on Twitter. Please visit Marketing Land for the full article.
The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it.
The primary reason why “buy now” works so effectively is that it’s a widespread, data-backed phenomenon. Most purchases happen on impulse.
According to Chase, 83 percent of millennials have made impulse buys.
Gallup discovered that Around 40 percent of Gen Xers and Baby Boomers made impulse buys in the last month.
Harris Interactive’s data shows that 80 percent of Americans made impulse purchases in the last year.
Much of the e-commerce revolution is fueled by impulse buys. These purchases often happen via a “buy now” button or some equivalent thereof.
Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy.
EARLIER this year BMW advertised on WeChat, a popular messaging app in China with around 550m monthly users. But its ads were shown only to those whose profiles...
But in attempting to ride social-media trends, companies can easily fall flat on their faces. DiGiorno, a frozen-pizza maker, noticed that a number of people were using the hashtag “#WhyIStayed” on Twitter and sent out a jocular tweet that they had stayed for the pizza. It turned out that the comment thread was about domestic violence and why women remained in abusive relationships. DiGiorno took to social media again—this time to apologise.
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers. Please visit Marketing Land for the full article.
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Please visit Marketing Land for the full article.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.