Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]
Is this a smart move?
Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the following about the change to login process:
“(the process) will allow us to offer the best personalized experience to everyone”.
They are the two most used measures for customer performance: customer satisfaction and customer complaints. But they aren't the most useful measures if you want to truly drive the success of your organisation or business.
Did you know....Customer satisfaction has been researched and compared with other ‘states or feelings’ that customers can have toward a company, and it usually comes up poorly in terms of predicting profitability.
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well.
A nice round up of the top social networks available and how to set them up...
Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks.
Nearly eight out of 10 (78%) client-side respondents stated that their company was ‘extremely’ or ‘quite’ committed to delivering the best online user experience. In addition, 95% agreed with the statement that ‘good user experience just makes sense’. 93% believe that ‘optimising the user experience will improve conversions’. Qualitative responses confirmed these results; when asked why their company was committed to user experience, a major theme emerging was that a good user experience leads to “customer satisfaction, brand loyalty, and increased sales”. However, when asked about the quality of the user experience on their own digital properties, only a minority of respondents (44%) rate their own companies’ performance in this area as ‘excellent’ or ‘good’.”
A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Cit...
So Who Is Served?
You might have guessed my conclusion. I’m a realist, and in the end, I believe advertisers and the board room will win out over users and their experience.
Of the “big four” social media companies, LinkedIn seems to have done the best job of walking the tightrope between user experience and advertiser needs/boardroom demands. After all, it seems an untenable scenario to interject ads in their users’ profiles.
Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business.
We’re reminding bloggers who are paid to write positive reviews or comments about a product or service that they must be up-front with their followers by making clear that it’s advertising. Not only will this help bloggers avoid misleading people and breaking the ad rules, it will also stop them from potentially breaking the law.
Bloggers can hold great sway and influence amongst their followers. It’s important, therefore, that they treat their followers fairly. Arguably, one of our most effective sanctions is to shine a light on those blogs that aren’t playing by the rules. The fact is the reputation and trust that bloggers work so hard to foster amongst their followers can disappear very quickly. Misleading your followers is hardly the best advertisement for your blog.
Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects.
After you get to step 5, and everyone goes back to each team or department, it’s likely that no one would have time to check in with each other to share the information even if it’s in the best practice guide.
Mandate to review each other’s reports, and have monthly or quarterly meetings to share the learning and the challenges.
It’s time to stop chasing the number of followers and likes, and think of the plans to actually influence sales to grow your business.
Start utilising Twitter to build effective customer communities who like you - just follow this 5 step guide and make it work for you today.
Great article by Sarah Bradley
Engaging on Twitter should be fun! Afterall you’re talking to people who will probably give a damn about what you say and will shape your future updates; making sure you aren’t viewing Tweeters as customers and rather viewing them as valuable connections is the surest way to be successful on this network.
With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]
Cross-train your team so everyone is ready.
When a marketing disaster strikes, you can’t afford to let the situation get worse because a key team member is unavailable to do their part.Be sure to cross train employees so they are familiar with their colleagues’ core job skills.Establish a password protocol that ensures multiple individuals have important access codes. That way, if the main contact is unavailable, the backup can help you access important tools or information.
It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to [...]
CEOs Must Evolve
Despite the fact that a 2013 study showed more than 80 percent of those surveyed feel it is vital for CEOs to interact on social media, there are still numerous CEOs who decline to participate. These CEOs are busy meeting face to face with potential clients and networking in the community. Meanwhile, their younger counterparts are checking for mutual connections on LinkedIn LNKD +3.23% and crunching numbers to determine the success of their Twitter campaigns.
There’s no doubt social media can make a number of work tasks infinitely easier. But it can also be a land mine of potential snafus that at best cause professional…
Read twice, post once
Qualman notes that social media mistakes often happen when we’re rushed, multitasking or distracted. So to safeguard yourself from firing off an embarrassing tweet — or accidentally uploading an inappropriate selfie — follow his “three second” test: If you have to think for more than three seconds about whether something’s appropriate, it’s not.
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
There's a precedent for this. Look at the search engines. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Why? More people click on them.
Now social networks are up to the same tricks – only in a far more aggressive (nay, effective) manner. Promoted status updates blend in seamlessly save for a simple marker that says "sponsored." From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad.
Have you tried any Facebook advertising? Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split...
If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response. On Facebook, you are able to actually target your audience better and create ads specific for that audience. Spending a little time getting to know Facebook advertising is a good idea.
Email marketing can be one of the best strategies employed by your business but, unfortunately effective email campaigns don’t come that easily. Even for seasoned marketers, generating compelling copy isn’t a walk in the park.
The last consideration of email marketing is that your success will depend on testing and learning from your mistakes. Of course there is a lot more to email marketing than presented here but as mentioned above this list is meant to serve as guidance for beginners and provide new perspective for experts.
I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy.
Today, many of the social media managers at large and important companies are, by contrast, not very smart ad men. To say that they regularly underestimate their customers’ intelligence would be a great understatement. They seem to believe their customers have the brain power of a baked potato.
Shelly Kramer Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.
Always a pleasure having Shelly Kramer share her years of wisdom. Sit back and listen to great, valuable, actionable tips!
Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one t...
You see, content is more than just text. It can be visual in nature or it can engage your community to do what you’re asking them to do. Unfortunately, spending time on understanding and researching their users may be the one things companies don’t do. Especially when it come to the global market.
Lately I’ve heard of a few cases of Faceboook competitions with absurdly good prizes getting less than ten entries despite heavy promotion of the event. Something’s going wrong and users just aren’t clicking like they should.
Really Important element - Be Responsive
Keep an eye on your competition, and be pro-active in encouraging users to enter and engage with you about it. You will often find negative comments when promoting as competition, be prepared to deal with those too.