Facebook Ads and Promoted Posts are two of Facebook’s advertising tools that many marketers confuse or group together as “Facebook ads.” Although the true reason behind the confusion is unknown, for...
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Through the use of “Promoted Posts” businesses can pay for their posts to show up more often and on more News Feeds. This allows for more people to see their post, opens the door for more engagement, and increases the reach of the content beyond the brand’s Facebook community. We’ve put together a visual description of the different types of Promoted Posts on Facebook and how they work below.