There are over 500 million people registered on Twitter and growing. With about 750 tweets posted per second and 300,000 new visitors each day, it just shows how much Twitter has grown since it was...
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Scooped by Level343 onto Social Media Marketing Strategies |
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Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...
HYPOCRISY
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC. Delete the scoop?
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Twitter is a great tool to build your brand and get your past and future customers to engage and talk about you in a positive light. Like any other social media platform, you need to engage, step down from your soap box and stop shouting your message to (at) your customers. We hope the mistakes we’ve highlighted here will help you avoid the pitfalls others have experienced. If you think we missed anything, share your thoughts with us. We’d love to hear from you.