In our endless quest to find the "next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many "how to get started" posts but few data-supported case studies with results.
Will we try Twitter ads again? Yes and No.
Yes. We found Twitter ads to be more effective for garnering sign-ups on the webinar than Facebook ads or AdWords, and cheaper and easier to manage as well. If we feel like picking up a few more followers later on, or have a big thing happen in the world of PR (like our CEO Ian Lurie gets to be a contestant on The Price is Right), we’ll pick the promoted account back up again.
And no. For the eBooks, email series and anything we “sell,” Twitter ads just aren’t worth it… unless there is a sparkly vampire’s shirt attached.