The digital generation is bringing a new set of values and expectations with them that will cause us to re-invent our companies.
Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. How has this changed their outlook, their lifestyle, and their expectations of society?
It’s a fascinating perspective and I began to think through the implications for marketing. Clearly, understanding these norms is essential to the future success of our organizations.
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