The truth of the matter is, if your social media expert just told you to hop on Facebook and Twitter, they’re offering you a ham and cheese solution.
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Scooped by Level343 onto Social Media Marketing Strategies |
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Are you wondering why your social media efforts aren't working?
Go deep, not wide: Don’t try to be active on every social network out there. Instead, focus on becoming great at one or two platforms where you’re most likely to engage your prospects. Once you’ve mastered those, you can add more to your plate. Delete the scoop?
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Even if you've got the basics down, here are some ways you can give your PR efforts a social boost.
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I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.
As you build your reputation as a leader, your reputation will begin to take on a life of its own. Delete the scoop?
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