Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
Social media marketing has, over the past few years, gone from something practiced by a few early adopters to a crucial part of most big advertising campaigns. For proof of that, you only have to look at the results of a recent Gartner survey, which showed that most people now see social as being nearly as important as a corporate website and more traditional forms of online advertising.
This is a keeper... Oodles of links.
The awards have just announced the nominees for the 2013 edition. While there is still a strong US presence, emerging market countries such as Brazil, Russia and China are increasingly evident among the nominees.
Among the more interesting campaigns from those nominees is one called “You are Blind” from the Hungry Boys agency in Russia, which aims change the treatment of blind children, by giving people insight into what they go through. The primary way of doing this was with a website that challenged people to navigate a character through a virtual city using only sound.
When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.
Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.
Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business.
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
And the Top B2B Social Network Is…
Hands down, LinkedIn is the best social network for B2B marketing. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B marketers.
The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. But if you're on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn.
Brands working with an agency or social media marketing consultant can ensure a successful relationship and good ROI using these tips.
Excellent post by Amanda Miller... Careful planning and diligent management are key to the success of your social media marketing efforts when partnering with an agency or consultant. Can you think of other tips to help brands work more effectively with external resources? Please share yours in the comments!
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
Use the 50/30/20 Rule
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.
1. 50 percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry
2. 30 percent personality: Highlight a sparkle of strategic personalization and personality with real time journalism that can only happen on your Facebook Page.
3. 20 percent business: After you’ve given away all the friendship bracelets, it is time for business and put on the most tasteful type of branded, self promotional content.
Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?
As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don't want to miss out. If their competitors are doing it, that's often seen as good enough reason to do it, too.
Public relations is more than about selling, of course. It’s also about managing reputation. It’s about getting audiences to maintain a certain point of view. Social media provides the opportunity to talk to customers and the public directly by using technology to dis-intermediate the traditional gatekeepers.
Buried knee deep in an international site or a large SEO project as we often are, as marketers we sometimes forget about the day-to-day chatter out there on the social networks, forums and RSS feed...
Awareness – Will be the driving force behind your brand. From using guest posts, PPC, video, audio… anything and everything that shines the light on your business. Use your SEO, article marketing and video buzz wisely. Don’t put crap out there. It’s not worth it. Start building your community… it takes time.
Twitter | Facebook | Google+ | Website Yeah It's Friday, (again) and if you've been following our Top SEO Women series we have another wonderful addition this week. I'll admit it's a pleasure to sh...
I’ll admit it’s a pleasure to share this accomplished young lady with you. She’s definitely a shaker, organizer, and most of all passionate about search. That’s the thing most people don’t understand. When you love what you do and apparently Jo does, it drives you. It’s actually driven her to spear head Search London. From a small gathering of people to last I read over 10 thousand people
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...
So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.
Define Your Goals
The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.
In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?
Get More Facebook Fans - Employee Highlights Let’s face it—people aren’t on Facebook to be sold on your new product or service. Facebook is a virtual escape from work and responsibilities. I...
This is what we learned. People want to be connected with through true genuine interaction, not have products thrown at them all day. At times we can be hesitant to get creative and go the safe professional route but our reach was further when we took some risk. By giving our employees creative freedom they gave us an awesome product that displays their personality and personifies our business.
Our intention for creating these profiles were giving companies one more reason to pick us over the competition but we found that Facebook interaction was a huge plus.
Google describes why they added knowledge graph results and how they might differ based upon the entities that appear in queries.
Another brilliant post by Bill Slawski "How does Google know what to show about these things? One hint from the patent, echoed in the video, is that what people ask about in Google can determine what Google will display in the knowledge panel. If people tend to ask about Abraham Lincoln’s height, for instance, the search engine will show it in the knowledge panel"
Daniela Hernandez of Wired reports,Daniela Hernandez of Wired reports, “There’s a theory that human intelligence stems from a single algorithm. The idea arises from experiments suggesting that the portion of your brain dedicated to processing sound from your ears could also handle sight for your eyes. This is possible only while your brain is in the earliest stages of development, but it implies that the brain is — at its core — a general-purpose machine that can be tuned to specific tasks.
About seven years ago, Stanford computer science professor Andrew Ng stumbled across this theory, and it changed the course of his career, reigniting a passion for artificial intelligence, or AI. ‘For the first time in my life,’ Ng says, ‘it made me feel like it might be possible to make some progress on a small part of the AI dream within our lifetime’.”
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website.
Social media management is a constant and ongoing process due to the nature of the instant, online world in which social networks live. When it comes to developing a content strategy for social media channels, it often works best for passionate, dedicated people to collaborate across departments, rather than handing the task off to the marketing department. By getting input from a variety of sectors within a company, a social media content strategy can really succeed.
Twitter | Google + | Website May is one of my favorite times of the year...Can't believe we're on our 10th nominee of the Top SEO women 2013. Hers, is a name everyone in the SEO industry can recogn...
Another fantastic TOP SEO nominee for you to know. Keep in mind, it’s a pleasure and always an honor sharing these great women with you. But now without further ado, let me introduce you to this week’s #TSW2013.
A complete review of Mention, a new brand monitoring service. How does Mention compare to Google Alerts?
OK, so Google Alerts is free, but that’s part of the problem with it – it doesn’t make money so Google isn’t putting any resources into maintaining quality.
Mention also has a free tier, which gets you three alerts, 500 mentions per month, and 1 month of history.
The next tier is the Pro Plan. This is the plan I reviewed, as Mention comped me a month when they saw me say I was trying it out on Twitter. The Pro Plan is $19.99 per month and gets you unlimited alerts, 50,000 mentions per month, unlimited history, and access to stats and data export tools.
Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.
With social media it is key to continuously evaluate and monitor what people are talking about that is relevant to your company and respond to them appropriately. There are hundreds of tools available that you can use to measure basically everything regarding your social media campaign, but in reality it’s a waste of resources, time, and money if you fail to monitor only selective metrics that matter to you.
There are many metrics you can use to measure your campaign and many of the tools that measure this will have their own metrics, but which actually matters? Find below a couple of metrics that I use as a baseline for all my social media campaigns.