The truth of the matter is, if your social media expert just told you to hop on Facebook and Twitter, they’re offering you a ham and cheese solution.
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Consider this advice for handling upset customers with grace, humor and honesty.
You don't need a policy, you need a commitment. Whether it's a complaint about the product quality, the pricing, or a corporate practice, you need to commit to responding to any and all complaints that people have. Delete the scoop?
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