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The Social Media Conundrum
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Brands need social media strategy for Twitter

Brands need social media strategy for Twitter | Social Media Marketing Strategies | Scoop.it
From www.dynamicbusiness.com.au - June 6, 2011 5:41 PM
More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52% of people stopped following a brand due to a lack of strategy when using the medium.
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Winning the Zero Moment of Truth - A New Mental Model

From www.youtube.com - December 3, 2011 12:53 PM

Learn about the new mental model of marketing - it's 4 steps instead of 3 now. Visit zeromomentoftruth.com to get a free co...

 

Visit zeromomentoftruth.com to get a free copy of Google's marketing eBook and vook (eBook + videos) titled "Winning the Zero Moment of Truth" to learn how this new consumer decision-making moment is changing the face of marketing for advertisers today.

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