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The Social Media Conundrum
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Brands need social media strategy for Twitter

Brands need social media strategy for Twitter | Social Media Marketing Strategies | Scoop.it
More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52% of people stopped following a brand due to a lack of strategy when using the medium.
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Managing Reputation: There’s No Such Thing As Negative Comments…

Managing Reputation: There’s No Such Thing As Negative Comments… | Social Media Marketing Strategies | Scoop.it
Negative Comments Happen, But a Damaged Reputation Doesn’t Have To

Although I certainly hope you never have to address online negative comments posted about your company, just be aware that it may happen. Remember that they don’t have to cause untold damage to your company or brand, and use the opportunity as a chance to show the world you are a professional with great respect for your customers.

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