Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales?
DO I MEASURE UP?
Try to walk the cat back from goals to social media activity and see if the two align.⊃1; Do this by asking some basic questions. For example, if your social media business goal is to increase website conversion, are your social media efforts focusing on the sites on which your audience is spending their time? If so, are you providing the type of content and interaction that will entice them to your website? If you are, do you have a plan to drive these prospects to your site? Links? CTAS? Do you have website analytics in place to measure incoming social media web traffic? You get the point.