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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Social Media Marketing Strategies | Scoop.it
Have you ever wondered what are the steps to starting a social media strategy? Here are some things to consider...
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From around the web

Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Marketing Strategies | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services

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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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10 ways to improve your user retention

10 ways to improve your user retention | Social Media Marketing Strategies | Scoop.it
In this post I cover some of my favorite ways to improve user retention. Many of these methods I've implemented at Yotpo.
Level343's insight:
Takeaway:

 

Categorize your features as described above to better understand when and how to market your features. Once you’ve identified your supporting features then use your users’ behaviors to market these features in a timely and relevant fashion. Intercom is a great tool to help you with this.

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14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know | Social Media Marketing Strategies | Scoop.it
To paraphrase Ferris Bueller, social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
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Here are 14 of some of the most recent changes to Facebook, Twitter,  Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

 
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10 New Social Media Strategies to Experiment With Today

10 New Social Media Strategies to Experiment With Today | Social Media Marketing Strategies | Scoop.it
A roundup of 10 exciting new social media strategies to help you get more reach and more clicks and to get more done in less time.
Level343's insight:

There’s no shortage of intriguing new social media strategies.


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Is Social Media Very Good For Ecommerce Conversions?

Is Social Media Very Good For Ecommerce Conversions? | Social Media Marketing Strategies | Scoop.it
Social media might not be all that great for ecommerce. At least not yet. Sure, it’s wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources.
Level343's insight:

Among its other findings:

 

53% of social media marketers do not measure the success of their investments in social 

 

Social conversion rates are 51% lower than sites’ overall average rates 

 

Followers are often engaging in content that is not directly related to the ultimate product 

 

Click rates on follow and share buttons are very low and often distract shoppers which cause shopping cart abandonment

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Women in Tech: Meet Fiorenza Mella

Women in Tech: Meet Fiorenza Mella | Social Media Marketing Strategies | Scoop.it
Women in Tech: Meet Fiorenza Mella. In 2012 she founded her own PR agency specialized in creating and distributing content for manufacturers in the...
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 She’s been on my top 5 to go to for consulting work when dealing with Dutch, French or Italian localization. She’s fluent in at least three languages that I’m aware of, but more importantly she’s approachable, super smart and a huge ally when it comes to collaborations globally. You can find out more about her on Linkedin,Google+  or Twitter.

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Women in Tech: Meet Patricia Skinner

Women in Tech: Meet Patricia Skinner | Social Media Marketing Strategies | Scoop.it
From Canada, to Jordan they live around the globe. Today's post and Women in Tech: Meet Patricia Skinner. She's an amazing woman who I've had the pleasure..
Level343's insight:

I’m proud to share her experiences and this interview with you. Please feel free to ask her any questions I may have not asked below in the comments section. You can find her on Linkedin, Twitter and of course, Google +

 
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12 Reasons The Best Brands Blog

12 Reasons The Best Brands Blog | Social Media Marketing Strategies | Scoop.it
Don't jump to the wrong conclusions about the value of business blogging. See what 12 entrepreneurs say about how content helps their companies grow.
Level343's insight:
What is the main goal of your company’s blog marketing-wise?

 

The YEC is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.


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Online Marketing For Startups

Online Marketing For Startups | Social Media Marketing Strategies | Scoop.it
So what can Online Marketing For Startups really do. The Internet is a marketing resource that has unlimited potential. Currently, this tool offers...
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Online marketing and branding for startups is a multifaceted process. Startups must grab the attention of potential customers and retain it. Social media and SEO are effective common knowledge practices. However, startups must understand the various aspects of online marketing in order to develop and implement a successful marketing strategy.

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4 Steps To Successful Content Personalization

4 Steps To Successful Content Personalization | Social Media Marketing Strategies | Scoop.it
Columnist Rachel Balik shares a step-by-step plan to successfully deploy personalized content on your company's web site.
The post 4 Steps To Successful Content Personalization appeared first on Marketing Land.
Level343's insight:

Above all, remember that you need to consider the solution and process that will work best for your company and your technology stack. Make sure that you’re working cross-departmentally with the right stakeholders to get complete buy-in and then the right information. Then, stay invested in the progress so you may tweak and optimize as you go.

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Social Media Demographics are Changing

Social Media Demographics are Changing | Social Media Marketing Strategies | Scoop.it
We all use Social Networks whether we are in business or using it for personal use...however, did you know you could reach a larger population of youth on YouTube than on TV?
Level343's insight:

Boils down to, if you have an online business today, then you need social media. There I said it. This might seem like a bold statement, (given I have advised against using social networks for the sake of following the pack) especially for those whose services are not specifically catered to the age group that traditionally use social media. I get it, I hear you. Yet, I’ve seen how social media can impact the success of a business and, it’s absolutely staggering. Businesses need to see and understand their relationship with social media in order adapt it to a world increasingly reliant on this method of communication.

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How can Social Media Help Your Business

How can Social Media Help Your Business | Social Media Marketing Strategies | Scoop.it
A great article about how to reach your audience. It's not just about speaking to them, but listening.
Level343's insight:

Some social networking or blog sites, such as Facebook and WordPress, feature the option to promote your posts to members of a certain demographic, making it likelier that people will see your page in their newsfeed. This option requires you to invest a little money, but it can really go a long way in increasing your page’s traffic by the dozens, hundreds, or even thousands!

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5 Creative Content Strategies for the Youngs

5 Creative Content Strategies for the Youngs | Social Media Marketing Strategies | Scoop.it

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

 

They want to feel something.

Level343's insight:

The younger demographic’s taste for new, visually oriented, bite-sized media has evolved in part thanks to the plethora of social platforms and creative software that’s available. Tumblr, Gifsoup, the Creative Cloud and many others are the perfect outlet for youthful wit and angst, and they’re ideal publishing tools for brands, too.

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Dislike Button Still Isn’t Happening, but Zuckerberg Is Open to Buttons for ‘Broader Range of Emotions’

Dislike Button Still Isn’t Happening, but Zuckerberg Is Open to Buttons for ‘Broader Range of Emotions’ | Social Media Marketing Strategies | Scoop.it
As we’ve touched on before, you’re never going to get a true ‘dislike’ button. There are a lot of reasons why you’re never going to get one, despite much of the Facebook-using public clamoring for one for quite some time.
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Know What’s Working on Social Media: 19 Free Social Media Analytics Tools

Know What’s Working on Social Media: 19 Free Social Media Analytics Tools | Social Media Marketing Strategies | Scoop.it
Where do you turn for meaningful stats on your social media marketing?
I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month?
Level343's insight:

The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find!

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Getting Great Feedback

Getting Great Feedback | Social Media Marketing Strategies | Scoop.it
Getting Great Feedback in an age when even cute kitten videos on YouTube are getting flamed with lingual blowtorches, it may seem like a risky thing...
Level343's insight:

How does a company go about getting great feedback? Guessing doesn’t help when you’re trying to get feedback on your site, whether you hope to use it for further marketing efforts or to improve its functionality. You need a way of getting more honest feedback to help you drive your site’s future development and online marketing, but how can you reach out to your customers from across the web? Basically, what are they seeing that you’re not. We wrote a post a while back on Seeing Your Website from Your Visitor’s Point of View. Believe it or not the suggestions could be as easy as the the recommendations below.

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Women in Tech: Meet Yukari Peerless

Women in Tech: Meet Yukari Peerless | Social Media Marketing Strategies | Scoop.it
The reason I started this new series and have asked all these wonderful women for their input with Women In Tech: Meet Yukari Peerless. I want to share...
Level343's insight:

I’ve been lucky to work with so many wonderful women globally, and yes, I have worked with wonderful men too, but my goals has always been to help and promote women. When I first took this project on, I wondered what sort of backlash I’d have to face… happens every time, regardless of where my heart is. There will be haters, and people that don’t agree with my “bias” based on gender. That’s not what this is about; it’s about introducing wonderful women who deserve to be recognized for their leadership, work ethics, and wisdom.

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Can Women Lead The Social Enterprise Revolution?

Can Women Lead The Social Enterprise Revolution? | Social Media Marketing Strategies | Scoop.it
Women have long occupied roles in support of social causes. But do they have the business prowess to lead lasting change in the social enterprise field?

Via jean lievens
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The question is, why are we finding so many women in this field – and are they really capable of leading the charge? 

 

 

An alignment between women in leadership and women as consumers has been underway for some time. We’re no longer a niche market, and that change is reflected in evolving occupational roles as well — think Sheryl Sandberg. Meanwhile, our evolution as players in social entrepreneurship can be traced to the not-so-distant past. Women always worked in social occupations (teachers, nurses, mothers), but the more ambitious women of the Mad Men-era emerged as leaders in community societies and volunteer organizations.

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Prof. Hankell's curator insight, November 30, 12:18 PM

The new field of social entrepreneurship is ideally suited to women, who have always had to meet complex demands that pit community against individualism...

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3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy | Social Media Marketing Strategies | Scoop.it
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
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For small business owners, this is not good news. The biggest problem is that paying for social media ads doesn’t always translate into income, and there has been some convincing evidence questioning the effectiveness of these ads.


This doesn’t mean we should abandon social media, but we have to be smart about where we spend our time and money.

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5 ways to use email marketing to kick ass

5 ways to use email marketing to kick ass | Social Media Marketing Strategies | Scoop.it
5 ways to use email marketing to kick ass. Over the last few years, I’ve been increasingly amazed at how versatile and effective email marketing can be...
Level343's insight:

Measurement and testing are every marketer’s secret weapon, and few marketing tactics have better built-in measurement tools that a good email marketing campaign.

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Better Demand Generation Marries Data And Content

Better Demand Generation Marries Data And Content | Social Media Marketing Strategies | Scoop.it
I've talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitiv
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So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation.

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Facebook Goes After “Click-Bait” Headlines With News Feed Update

Facebook Goes After “Click-Bait” Headlines With News Feed Update | Social Media Marketing Strategies | Scoop.it
Facebook turned up the heat against “click-bait” today, announcing a News Feed algorithm change that it says will reduce the number of misleading and vague headlines that its users see.
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Facebook turned up the heat against “click-bait” today, announcing a News Feed algorithm change that it says will reduce the number of misleading and vague headlines that its users see.

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How Do I Merge My Google + Pages? Usually You Can't, Now What? - Local University

How Do I Merge My Google + Pages? Usually You Can't, Now What? - Local University | Social Media Marketing Strategies | Scoop.it
UPDATE June 3, 2014: Google has announced a feature that now allows a Brand Page to Become Google+ Local Page. Please read this newer article before reading th
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The answer to each is pretty much the same. Some givens of the Google Plus page environment:

 

Google will automatically create a G+ Page for local for any business that has a bricks and mortar presence, as well as for individual doctors, lawyers and real estate agents at those locations.Typically there is no way to suppress or delete this G+ Page for local.It is not possible to merge two G+ Pages (unless they are both of the type: local and for the same business at the same address, in which case you should contact support). Nor is it possible to pass followers from one page to another.Google is much, much more likely to show a G+ Page for local in the search results than a company/brand page for a given local business.A business can have as many other G+ Page types as they desire for their brand, events or the parent company.
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How to Ask for Social Media Favors - Social Magnets

How to Ask for Social Media Favors - Social Magnets | Social Media Marketing Strategies | Scoop.it
Social Media Favors, if you are going to ask for them, learn how to do it without sounding stupid. Social Magnets
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Social Media Can Improve A Business

Social Media Can Improve A Business | Social Media Marketing Strategies | Scoop.it
Understanding how to use social media and social networks for your business, is the first step towards a well rounded roadmap for growth.
Level343's insight:
Understand The Barriers of Social Media

The largest obstacle for many businesses attempting to implement a social media strategy is a lack of know-how. In order to successfully use social media as a tool, the business must understand which barrier is specific to their company. According

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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Social Media Marketing Strategies | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
Level343's insight:

They are using TrueSocialMetrics as a social audit tool for campaigns... looks very promising. 

 

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