Andy Beard, a fellow Dojo'er, put Google's total AdWords revenue at 23 billion in 2010. And, so you might ask why I'm launching head-first at Facebook when Google is the black hole in the ad spend universe? A couple of reasons.
Note Edge Ranker is linked in here... What I think is at play is that users inherently trust YouTube videos more so than Facebook videos. In these situations user experience trumps EdgeRank. This is very important as it illustrates to Facebook Page owners that just doing things the right way can reap just as much success as optimizing for EdgeRank.”