Social Media Marketing Strategies

A collection of 6 Inspiring Indian Social Media Campaigns from first half of 2012...

Refreshing to see creative ideas shared that are from outside of US/UK/CA... 

Defining ROI for social is extremely important in many cases. So, I have combined the best explanations from brilliant minds across the social sphere, covering the core angles of ‘what is the ROI of social?’

Identifying the spark

You know what’s normal for your community. You know how many comments an average post gets, how many tweets, how many shares, etc.
When you start to see activity that is double/triple what you’re used to seeing, act.

A law professor, Eugene Volokh, argues in a paper that Google is a publisher, with First Amendment protection. But sometimes it benefits Google to be seen as a mere connector.

How Google has decided to say this is almost as interesting as what is being said. The company hired Eugene Volokh, an influential conservative blogger and a professor at the University of California, Los Angeles, to write a paper last month. In it, he argues that Google search results are protected speech.

So GM is pulling its $10 million Facebook ad budget and we all are now left to ponder who will be next, right? In their official statement GM marketing c ...

“Facebook just doesn’t pay nearly as much attention to marketing as it does to user experience. If Facebook did pay much attention to the marketers who handed it billions of dollars last year, and who make the site’s very existence possible, maybe we’d see innovative new marketing solutions every six months rather than every few years.”

Learn how companies that focus only on traditional ROI when analyzing marketing performance will lose.

But the new ROI of marketing goes even further than investments and impressions. It also encompasses return on engagement, objectives, and opportunity. Today, people share information via the social web faster and more frequently than ever. Traditional ROI analysis is just the tip of the iceberg. The really interesting part of the story is what happens beneath the surface of the water. The hard metrics related to return on investment barely touch the surface.

In this post, learn how to use Twitter and LinkedIn to cultivate relationships with bloggers BEFORE sending a pitch.

While there are now countless social networks to choose from, Twitter and LinkedIn remain two of the best for connecting with people you don’t know personally. In this post, we’ll show you how to successfully leverage these networks to build a relationship with a publisher.

Nearly 30 percent of Americans get their news from social media, according to a recent survey from Schools.com, which found that, among them, 59.5 percent of respondents get their news from Facebook, compared with 19.9 percent from Twitter, 12.7...

People are getting more breaking news than ever, sometimes as it happens, thanks to rapid-fire social networks such as Facebook. Often, such reporting is produced (or, uh, posted) by unofficial news sources (the reality is that anyone can report a sighting, an event, a comment heard), as the distinction between what is, and what is not news, grays.

Tying social media efforts to actual sales is tricky. We’ll explore that in later posts, but for now, you need to be very clear on the why and what, and leave the how for later. Once your strategy is in place, it will be easier to develop action steps.

IBM sat down to talk one-on-one with 1,700 CEO's in 64 countries to discuss changes in how they do business.

Right now, social media came in dead last but it’s expected to climb to the second spot in the coming years. At a glance, I would say that these results relate to B2B companies, but the report doesn’t say one way or the other. I understand B2B being heavily face-to-face. I don’t see it in business to consumer. But again, the study doesn’t specify one or the other so I have to assume it’s a mix

How to transfer excitement into business results.

But advanced marketers have taken the potential of social to another stage, the publisher stage, and are reaping social's benefits. They realize that short, sweet messenger content can win "Likes" but does little to generate leads. Instead they have had to invest more time and resources into producing longer, more thoughtful content pieces in the form of blog posts, infographics, e-books, and videos. Rather than entertain, this content addresses the real concerns and interests of prospects and provides them valuable information.

A list of free and paid marketing and media opportunities on LinkedIn.

Getting Started
If you want to get started on some of these tactics, a good place to start is on LinkedIn's FAQ page. To learn more about its paid opportunities, visit its Marketing Solutions page. I hope you found this breakdown of LinkedIn opportunities helpful! Again, if we missed anything please post it in the comments sections.

Sorry, Microsoft....

Chrome's share of the market rose to 32.8% in the week ending May 20, while Internet Explorer's share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.

The Facebook IPO promises to be insane. People will buy. Employees will go beyond paper wealth. Small, tiny public shareholders and investors will get rich. It is the American way.

Google Profits Compared to Facebook Profits

Yawn. I’m sorry. It doesn’t doom them to fad status because they don’t mirror precisely the Google Wave (no pun intended; I’m a huge Google fan). I think I even own a few shares, maybe 10, – yes, that’s a disclosure.

Three kinds of inquiries I receive regularly: write about us give us your content allow us to post Many of you find the contact form for consulting work. In that case, I'm happy to provide a quote and scope of work.

No, you don't have to spam that AdWeek story to your pals before you read it. But somebody's gotta pay something for this stuff, someday.

Generally, Google Consumer Surveys are designed to show a market research question along with an alternate, publisher defined action, such as signing in or sharing a piece of content. Along with the surveys, we also offer a number of controls to prevent abuse of the system. Unfortunately, in rare cases, as a result of these controls, a prompt runs without a survey question included. This is not the intended behavior and we are currently working on a fix.

social network logos With 800m users on Facebook, 200m on Twitter and other networks also booming, the potential to find new customers via social media has never been greater.

Don't know your Twitter from your Tumblr, or your Facebook from your Flickr? Then a huge well of potential new customers for your business is lying untapped right now. A recent survey by Research In Motion, the makers of BlackBerry, found that 69% of small firms using social networks felt it helped them to compete more effectively with larger competitors.