Content Marketing Is the Butter, Not the Bread | OpenView Labs | Social Media Marketing Strategies | Scoop.it
No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.

 

Your traditional marketing is fully baked

Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.