Social Media Marketing Strategies
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The Social Media Conundrum
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Explaining “Social Media ROI” AGAIN. And Again. And… Again. | Business 2 Community

Explaining “Social Media ROI” AGAIN. And Again. And… Again. | Business 2 Community | Social Media Marketing Strategies | Scoop.it
Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and...

 

 

One of my favorite branding people Olivier Blanchard answers the ever ending question o0f what is R.O.I. Like we stated in our post. You're asking the wrong question. He also states 

 

6. R.O.I. isn’t always relevant.

Repeat after me: Not all social media activity needs to drive ROI.

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20 Do's & Don'ts for Better Social Media Marketing

20 Do's & Don'ts for Better Social Media Marketing | Social Media Marketing Strategies | Scoop.it
It is no longer a question of IF companies should execute a social media strategy.

 

This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily.

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Social Media Means More Than Salary to Some College Students - US News and World Report

Social Media Means More Than Salary to Some College Students - US News and World Report | Social Media Marketing Strategies | Scoop.it
The allure of digital freedoms are more important than a higher-paying job to some.

 

Interesting, discussion...

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Why social media marketing is only about 15% of the marketing mix

Why social media marketing is only about 15% of the marketing mix | Social Media Marketing Strategies | Scoop.it
The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...

 

 

Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet.

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Mobile Marketing Advice: 6 Experts Tell You Everything You Need to Know | Social Media Explorer

Mobile Marketing Advice: 6 Experts Tell You Everything You Need to Know | Social Media Explorer | Social Media Marketing Strategies | Scoop.it
With most businesses not yet diving into mobile marketing or having a mobile strategy to reach consumers, Nichole Kelly finds six experts to share how your business can.

 

1. Jeanne Hopkins from Hubspot
2. CC Chapman of Content Rules
3. Simon Salt of IncSlingers
4. Tim Hayden from 44 Doors
5. Justine Jordan of Litmus
6. Justin Mastrangelo of JA.TXT

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How To Hide Almost Anything On Facebook

How To Hide Almost Anything On Facebook | Social Media Marketing Strategies | Scoop.it
You don't have to look at anything you don't want to on Facebook, as there's never been more ways to hide things. Here's a rundown.
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6 Great Uses for Twitter as a Marketing Tool

6 Great Uses for Twitter as a Marketing Tool | Social Media Marketing Strategies | Scoop.it
This article explores the 6 great ways entrepreneurs or bloggers can use Twitter as a marketing tool.
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3 Developments that are Sabotaging the Social Media Movement

3 Developments that are Sabotaging the Social Media Movement | Social Media Marketing Strategies | Scoop.it
The social media scene has become a petty space filled with ugliness and self-promotion. What's happened, and what can be done to reverse the trend?

 

I have a pet peeve with two listed in this post...which one are yours? 

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Social Media and TV – Who’s Talking, When and What About? | Nielsen Wire

Social Media and TV – Who’s Talking, When and What About? | Nielsen Wire | Social Media Marketing Strategies | Scoop.it
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
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Tweet Apology The Social Media Mea Culpa | Heidi Cohen

Tweet Apology The Social Media Mea Culpa | Heidi Cohen | Social Media Marketing Strategies | Scoop.it
Is a tweet apology, the social media mea culpa, a suitable response to public gaffs and inappropriate comments?
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A Business Can’t Be Social | Social Media Explorer

A Business Can’t Be Social | Social Media Explorer | Social Media Marketing Strategies | Scoop.it
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.

 

My Favorite... 

Everyone must care. Caring informs all behavior. Caring results in putting out content that matters. Yes, they have to truly give a damn about the community. When consumers get up in arms about something on Facebook about something, you need to take it seriously. An apology only goes so far. Caring means you go to great lengths to make it right.

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