Explaining “Social Media ROI” AGAIN. And Again. And… Again. | Business 2 Community | Social Media Marketing Strategies | Scoop.it
Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and...



One of my favorite branding people Olivier Blanchard answers the ever ending question o0f what is R.O.I. Like we stated in our post. You're asking the wrong question. He also states 


6. R.O.I. isn’t always relevant.

Repeat after me: Not all social media activity needs to drive ROI.