Managing Reputation: There’s No Such Thing As Negative Comments… | Social Media Marketing Strategies | Scoop.it
Negative Comments Happen, But a Damaged Reputation Doesn’t Have To

Although I certainly hope you never have to address online negative comments posted about your company, just be aware that it may happen. Remember that they don’t have to cause untold damage to your company or brand, and use the opportunity as a chance to show the world you are a professional with great respect for your customers.