Social Media Marketing Strategies
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The Social Media Conundrum
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Tweet Apology The Social Media Mea Culpa | Heidi Cohen

Tweet Apology The Social Media Mea Culpa | Heidi Cohen | Social Media Marketing Strategies | Scoop.it
Is a tweet apology, the social media mea culpa, a suitable response to public gaffs and inappropriate comments?
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70% of Companies Ignore Customer Complaints on Twitter

70% of Companies Ignore Customer Complaints on Twitter | Social Media Marketing Strategies | Scoop.it
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.

 

Amazing, when I have a problem I always go to Twitter first.  It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think?

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Managing Reputation: There’s No Such Thing As Negative Comments…

Managing Reputation: There’s No Such Thing As Negative Comments… | Social Media Marketing Strategies | Scoop.it
Negative Comments Happen, But a Damaged Reputation Doesn’t Have To

Although I certainly hope you never have to address online negative comments posted about your company, just be aware that it may happen. Remember that they don’t have to cause untold damage to your company or brand, and use the opportunity as a chance to show the world you are a professional with great respect for your customers.

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Reverse SEO and Online Reputation Management

Reverse SEO and Online Reputation Management | Social Media Marketing Strategies | Scoop.it

“Any press is good press”, right? Not necessarily. Bad press – negative publicity – is becoming a prevalent problem for online companies.

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Proof: Social Media Makes Dollars and ‘Sense’

Proof: Social Media Makes Dollars and ‘Sense’ | Social Media Marketing Strategies | Scoop.it
Unofficial Guide to Facebook for business...

 

 

Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.

 

If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable.

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Six Steps for Dealing with Social Media Detractors | Entrepreneur.com

Six Steps for Dealing with Social Media Detractors | Entrepreneur.com | Social Media Marketing Strategies | Scoop.it
Consider this advice for handling upset customers with grace, humor and honesty.

 

You don't need a policy, you need a commitment. Whether it's a complaint about the product quality, the pricing, or a corporate practice, you need to commit to responding to any and all complaints that people have.

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5 Tips for Keeping a Strong Online Reputation

5 Tips for Keeping a Strong Online Reputation | Social Media Marketing Strategies | Scoop.it

While reputation management is like link building, think about how hard it is to get organic links. Anyone who has ever started a blog, posted great content and waited for links to come in knows what I mean. Links – and reputation – only come to you after you build your online business. Until then – and even after then – it takes hard work to get enough reputation muscles to flex.

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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Social Media Marketing Strategies | Scoop.it
I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.

 

As you build your reputation as a leader, your reputation will begin to take on a life of its own.

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