It is no longer a question of IF companies should execute a social media strategy.
This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily.
Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.
If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable.
What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities...
There is no doubt that, after years of hype and hyperbole, we’ve finally found the holy grail of online marketing: Personalization.
No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.
Your traditional marketing is fully baked
Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.
Andy Beard, a fellow Dojo'er, put Google's total AdWords revenue at 23 billion in 2010. And, so you might ask why I'm launching head-first at Facebook when Google is the black hole in the ad spend universe? A couple of reasons.
If you read my previous post on converting conversions into sales, you will know that selling on social media is all about having the right kinds of...
The collaborative conversations that drive and define Social Media require brands to have a genuine and participatory approach. Just because you have the latest tools to reach people, or are have playing around with on social media, doesn’t mean you can throw the same old marketing at them.
Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.
Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.
Everything we do as a company should be designed to impact business objectives.
Marketing is, in short, a world unto its own. What means does it have of realizing new ideas? What power does it have of engendering real innovation and change? What understanding can it truly offer? None or little, if it is not self-aware, self-reflective, and self-critical.
Fast growth markets are more open to socialising with brands
Fast growth markets are more open to brands on social networks than developed markets, which show resistance to both buying and engaging with brands in these spaces. Social networks can therefore put brands at risk of damaging their image in developed markets, and must be carefully approached.
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
Amazing, when I have a problem I always go to Twitter first. It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think?
I love this "Ask to see Quantitative results from their past three campaigns. It’s easy to start conversations, it requires a skilled marketer to start conversations that lead to interactions which further lead to sales." Bam! next...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.