TNS Digital Life | Brands as friends | Social Media Marketing Strategies | Scoop.it
How open are people to brands on social networks?

 

Fast growth markets are more open to socialising with brands

 

Fast growth markets are more open to brands on social networks than developed markets, which show resistance to both buying and engaging with brands in these spaces. Social networks can therefore put brands at risk of damaging their image in developed markets, and must be carefully approached.