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Redefining Gratification for B2B Marketers - Marketing Interactions

Redefining Gratification for B2B Marketers - Marketing Interactions | Social Media Marketing Strategies | Scoop.it
Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.

 

Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.

 

Everything we do as a company should be designed to impact business objectives.

 

Picture credit: http://www.darcyvillere.com/wp-content/uploads/2011/03/instant-gratification.jpg

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Checking it Twice – Understanding User Behavior on Your Website

Checking it Twice – Understanding User Behavior on Your Website | Social Media Marketing Strategies | Scoop.it
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.

 

The key is to understand your site goals and which milestones you should track to make sure you’ll meet your goals. Plus, when it comes down to it the more you learn about your audience the better you can serve them; just like Santa finds out what all the good children want for Christmas.

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