Social Media Strategy
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Social Media Strategy
Social media strategy and effectiveness
Curated by Bill Owen
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Smart Email and the Path to Digital Immortality | Tech Buzz | TechNewsWorld

Smart Email and the Path to Digital Immortality | Tech Buzz | TechNewsWorld | Social Media Strategy | Scoop.it
I attended IBM Connect last week, where I checked out one of the most interesting new products you've likely never heard of -- IBM Verse. While there was a lot of discussion about how it better integrated social networking, what really intrigued me was the idea of putting cognitive computing inside an email client. "Cognitive computing" is the new way of saying "artificial intelligence."
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9 tools to find industry influencers

9 tools to find industry influencers | Social Media Strategy | Scoop.it
These online services can help you find and track the important voices for you and your established and potential audiences.
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8 great Content Marketing Tools for Business

8 great Content Marketing Tools for Business | Social Media Strategy | Scoop.it
Content marketing is an essential aspect of 
online marketing. The aim is to ensure
quality and consistency throughout
your marketing campaign.

We have collected 8 of the best Content Marketing
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The Web at 25 Years

The Web at 25 Years | Social Media Strategy | Scoop.it

This report is the first part of a sustained effort through 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. Lee wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web.  He eventually released the code for his system—for free—to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over a network of computers called the internet—a system that linked computers and that had been around for years. The Web became especially appealing after Web browsers were perfected in the early 1990s to facilitate graphical displays of pages on those linked computers.


Via The Learning Factor
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The Learning Factor's curator insight, February 27, 2014 5:51 PM

The overall verdict: The internet has been a plus for society and an especially good thing for individual users

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10 Tips to Build a Consistent, Relevant and Memorable Social Brand | The Marketing Nut

10 Tips to Build a Consistent, Relevant and Memorable Social Brand | The Marketing Nut | Social Media Strategy | Scoop.it
Creating a consistent and relevant brand persona is key in establishing trust and building relationships online. You have only one chance to make a first impression.
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Building The Case For Social Business: Part II – Appeal To The Wallet

Building The Case For Social Business: Part II – Appeal To The Wallet | Social Media Strategy | Scoop.it
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Four Big Questions (And Predictions) For Social Media In 2014

Four Big Questions (And Predictions) For Social Media In 2014 | Social Media Strategy | Scoop.it
The past year has been a wild one for those watching and living social media.
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The importance of Social Marketing for your new Business

The importance of Social Marketing for your new Business | Social Media Strategy | Scoop.it
Setting up a new business and marketing it through 
the right channels is a must for any start-up regardless of its size,
but these days using social media platforms to promote it has become
incre
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20 Social Media Ratings You Should Be Monitoring - Jeffbullas's Blog

20 Social Media Ratings You Should Be Monitoring - Jeffbullas's Blog | Social Media Strategy | Scoop.it
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The Second Largest Search Engine | Social Media Today

The Second Largest Search Engine | Social Media Today | Social Media Strategy | Scoop.it
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.
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20 Social Media Marketing Blogs You Should Read in 2013

20 Social Media Marketing Blogs You Should Read in 2013 | Social Media Strategy | Scoop.it
Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on t...
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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Social Media Strategy | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...
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50 Top Tools for Social Media Monitoring, Analytics, and Management

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Strategy | Scoop.it
To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business in...
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5 Ways Every Small Business Can Benefit From A Business Blog | Trax Payroll

5 Ways Every Small Business Can Benefit From A Business Blog | Trax Payroll | Social Media Strategy | Scoop.it
A business blog is a  fundamental aspect of online marketing and it is important for business owners to make sure it’s done the right way. Find out more!
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10 ways to leverage digital for better B2B events - exploreB2B

 
 
Traditionally, B2B companies spend a lot of money on live events and it’s easy to see why. Once you get to the big end of town, especially with large-scale technology or finance ...
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Building The Case For Social Business: Part III – Appeal To The Heart

Building The Case For Social Business: Part III – Appeal To The Heart | Social Media Strategy | Scoop.it
Building The Case For Social Business: Part III - Appeal To The Heart
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Social Media: Where We Spend Our Time

Social Media: Where We Spend Our Time | Social Media Strategy | Scoop.it
7 Actionable Social Media Marketing Tactics
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.

Via Neil Ferree, Ivo Nový, Michael Cudahy
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Neil Ferree's curator insight, April 27, 2013 2:28 PM

Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine

Ken Morrison's comment, May 8, 2013 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
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6 Mobile Marketing Trends to Leverage in 2014

6 Mobile Marketing Trends to Leverage in 2014 | Social Media Strategy | Scoop.it
What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.
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Building The Case For Social Business: Part I – Appeal To The Mind

Building The Case For Social Business: Part I – Appeal To The Mind | Social Media Strategy | Scoop.it
Building The Case For Social Business: Part I - Appeal To The Mind
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Social Media Strategy | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.
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Will Social Media Help Kill Bad Customer Service?

Will Social Media Help Kill Bad Customer Service? | Social Media Strategy | Scoop.it
Ryan Holmes explains why businesses w are going to have to take a close look at their online customer support strategies—quickly.
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How to Stand Out in the Social Media Marketing Frenzy

How to Stand Out in the Social Media Marketing Frenzy | Social Media Strategy | Scoop.it
Social media has long ceased to be a setting for primarily “social” interactions and discussions.
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The Second Largest Search Engine | Social Media Today

The Second Largest Search Engine | Social Media Today | Social Media Strategy | Scoop.it
All the milestones YouTube achieved in less than a decade has made it the world’s second largest search engine, and a key platform for online video marketing and advertising.
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Providing Value to Your Social Media Fans and Leveraging the Network Effect | Social Media Today

Providing Value to Your Social Media Fans and Leveraging the Network Effect | Social Media Today | Social Media Strategy | Scoop.it
The network effect is a phenomenon through which a product or service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.
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The 3 Biggest Mistakes Companies are Making on Social Media Right Now | Flash Foresights from Daniel Burrus | Big Think

The 3 Biggest Mistakes Companies are Making on Social Media Right Now | Flash Foresights from Daniel Burrus | Big Think | Social Media Strategy | Scoop.it
            When you think of social media, the first thing that comes to mind is probably Facebook.
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