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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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Petra Sammer: Mehr Mut zur Verknüpfung von Konflikt und ...

Auch wie das Digital Storytelling praktisch in der Social Media Kommunikation eingebunden werden kann, haben wir über die Tipps von dem Blogger Laurence O'Bryan erfahren. Bleibt zu hinterfragen, warum die PR und ...
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How Transmedia Storytelling will Transform the Role of the Content Strategist — WhatWorksWhere.com

"zeke Zelker says:
the four i’s of transmedia creation: ignite (create),
insight (share), illuminate (entertain), inspire (reward)"


Via Dorothea Martin
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[Infographie] Comment les marques réagissent face à un bad buzz sur les médias sociaux ? - Websourcing.fr

[Infographie] Comment les marques réagissent face à un bad buzz sur les médias sociaux ? - Websourcing.fr | Social-Media-Storytelling | Scoop.it

Cette infographie détaille comment les entreprises réagissent face à un commentaire négatif sur les médias sociaux afin de désamorcer un bad buzz.


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Best Cheap or Free Keyword Research Tools in 2012 | SEO Northern Ireland

Best Cheap or Free Keyword Research Tools in 2012 | SEO Northern Ireland | Social-Media-Storytelling | Scoop.it
This post identifies several of the cheap or free 2012 Keyword Research tools to add to your keyword research arsenal...
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„Soko Leipzig“ bekommt Verstärkung - Nilam Farooq ermittelt in Internet und ... - Oschatzer Allgemeine Zeitung

„Soko Leipzig“ bekommt Verstärkung - Nilam Farooq ermittelt in Internet und ... - Oschatzer Allgemeine Zeitung | Social-Media-Storytelling | Scoop.it
„Soko Leipzig“ bekommt Verstärkung - Nilam Farooq ermittelt in Internet und ...Oschatzer Allgemeine ZeitungLeipzig. Die Ermittler des ZDF-Krimi-Reihe „Soko Leipzig“ bekommen Verstärkung. In der 13.
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Transmedia Storytelling for Branding & Education

"Transmedia content doesn't promote a product it becomes part of the product!


Via The Digital Rocking Chair, Dorothea Martin
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Besucherzahlen: Pinterest liegt vor Google+ - derStandard.at

Besucherzahlen: Pinterest liegt vor Google+ - derStandard.at | Social-Media-Storytelling | Scoop.it
derStandard.atBesucherzahlen: Pinterest liegt vor Google+derStandard.atUnverändert an der Spitze der Social Media Charts befindet sich der Netzwerk-Riese Facebook. Darunter tut sich aber immer wieder etwas, wie jüngste Berichte von AllThingsD zeigen.
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ScanThe.net – neue Location Base-Suche für das soziale Netzwerk aus Köln » Kölner Internet Union

ScanThe.net – neue Location Base-Suche für das soziale Netzwerk aus Köln » Kölner Internet Union | Social-Media-Storytelling | Scoop.it
Kölner Social-Media Startup ScanThe.net mit erstem großen Update...

Via Markus Jakobs
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Modern Mythology and the Transmedia Revolution

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


Via The Digital Rocking Chair
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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
Rescooped by Christian Spließ from Transmedia: Storytelling for the Digital Age
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Games For Civic Participation, Social Causes, And Fun

Games For Civic Participation, Social Causes, And Fun | Social-Media-Storytelling | Scoop.it

Ben Schiller: '"Games allow you to create a system that when people participate, they generate a story," says Jeff Watson, a proponent of "civic games"--play that’s not just for fun, but has some underlying social purpose.'


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Scholastic's Hit-Maker on Hunger Games, Digital Reading and Transmedia

Jeremy Greenfield: "We spoke with Scholastic VP, editorial director and publisher David Levithan about the success of the Hunger Games as an e-book and what's new in transmedia."


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“Das deutsche Kino mit den Mitteln der TV-Serie fortsetzen”: Dominik Graf im Gespräch (2) | torrent

“Das deutsche Kino mit den Mitteln der TV-Serie fortsetzen”: Dominik Graf im Gespräch (2) | torrent | Social-Media-Storytelling | Scoop.it
In torrent 2/2012 erzählt Dominik Graf von seiner langjährigen Arbeit fürs deutsche Fernsehen. In der Fortsetzung unseres Interviews reflektiert der Reg...
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Interview with Transmedia Author: Andrea Phillips

Kat Schroeder: "[...] I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits" ...


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US-Präsident und Social Media - Obama nutzt die Nische - Süddeutsche.de

US-Präsident und Social Media - Obama nutzt die NischeSüddeutsche.deDas gleich vorweg: Welche Farbe seine Zahnbürste hat, hat Barack Obama nicht geantwortet.
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If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch | Social-Media-Storytelling | Scoop.it

New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.are using a combination of phones, tablets, computer and TVs to consume digital content.

 

Link to download the study: http://www.scribd.com/doc/104313542/Multiscreenworld-Final

http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

 

Very interesting!



 


Via Dorothea Martin
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Transmedia Tuesday: Horror, Conspiracy, and Time Travel from Scholastic Books

Transmedia Tuesday: Horror, Conspiracy, and Time Travel from Scholastic Books | Social-Media-Storytelling | Scoop.it

Chaunton: "In the realm of Transmedia storytelling there seem to be some companies that get it and others that completely miss the mark. One of the success stories is the book publisher Scholastic" ...


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Community Mangement – Wie mans macht ...

In einem Anflug von Übermut hab ich beschlossen, für einen Kunden eine Art Social Media Führerschein zu entwickeln und sammle seither Praxisbeispiele und frage bei Praktikern nach.
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Facebook Marketing Mistakes: What to Avoid & Why

Facebook Marketing Mistakes: What to Avoid & Why | Social-Media-Storytelling | Scoop.it

Are you struggling to make Facebook marketing work for your business?

 

Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.

 

To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.

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Jessica Wise: How fiction can change reality

View full lesson: http://ed.ted.com/lessons/jessica-wise-how-fiction-can-change-reality

 

Reading and stories can be an escape from real life, a window into another world -- but have you ever considered how new fictional experiences might change your perspective on real, everyday life? From Pride and Prejudice to Harry Potter, learn how popular fiction can spark public dialogue and shape culture.

Lesson by Jessica Wise, narration by Emilie Soffe, animation by Augenblick Studios.
Category:
Education
License:
Standard YouTube License
62 likes, 2 dislikes


Via Dennis T OConnor, Joan Vinall-Cox, Dorothea Martin
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Social Media Clients - c't

Social Media Clients - c't | Social-Media-Storytelling | Scoop.it
Social Media Clientsc'tGalaxy Note 10.1 Schluss mit Konsumieren?: Beim Galaxy Note 10.1 wird ein Stift zum Zeichnen mitgeliefert. Social Media Clients Nicht immer ist die offizielle App der sozialen Netzwerke auch die beste.
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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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For Those Who Want to Lead, Read

Whether it's Wikipedia, Michael Lewis, or Aristotle, reading brings a host of benefits to the workplace.

 

"Many business people claim that reading across fields is good for creativity. And leaders who can sample insights in other fields, such as sociology, the physical sciences, economics, or psychology, and apply them to their organizations are more likely to innovate and prosper."


Also from the article...


"Reading increases verbal intelligence (PDF), making a leader a more adept and articulate communicator. Reading novels can improve empathy and understanding of social cues, allowing a leader to better work with and understand others — traits that author Anne Kreamer persuasively linked to increased organizational effectiveness, and to pay raises and promotions for the leaders who possessed these qualities. And any business person understands that heightened emotional intelligence will improve his or her leadership and management ability."

 

 

___________________________

 

A PREFACE TO THIS 4 PART SCOOP SERIES IN DEFENSE OF READING LITERATURE


Have you ever had to defend great literature at a facuIty meeting? Ever struggle to justify fiction as having value during budget crunch discussions? Or, defend a title as having value to a parent, or that parent's offspring for that matter?

 

I've been researching the benefits of literature in pursuit of refining vision and mission statements, and other challenging questions related to my pending application for 501(c)(3) nonprofit status.

 

Today, I've focused upon the real question bluntly phrased, "What are the benefits of reading literature in the real world?"

 

I've come across a few articles today that are responsive to the question from perspectives beyond those of which we who teach literature are already aware. That is to say, articles that bring the value of reading literature to the "rest of the world," and of particular interest to me at the moment, to those who are willing to provide funding to socially beneficial endeavors, IF AND ONLY IF, those efforts can be documented as having measurable impact.

 

Though it is relatively easy to measure improvement impact in literacy education, as literacy is a "can-you-do-it-or-not" skill, it is much more difficult to measure impact of employing that skill in pursuit of wisdom as it has been articulated in great works of our global literary heritage.

 

________________________________________

 

PART 1 OF A 4 SCOOP SERIES IN DEFENSE OF READING LITERATURE
________________________________________

 

This extremely well-documented article goes right at the "What good is fiction in the business world" challenge.

 

A LOT of good apparently!

 

The premise being that great literature can make great leaders, whether they are business leaders such as "Steve Jobs (who) had an "inexhaustible interest" in William Blake; Nike founder Phil Knight [who] so reveres his library that in it you have to take off your shoes and bow; and Harman Industries founder Sidney Harman (who) called poets "the original systems thinkers," quoting freely from Shakespeare and Tennyson" or great political leaders; I had forgotten that the 1953 Nobel prize in Literature went to Winston Churchill who was awarded the prize "for his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values". (http://www.nobelprize.org/nobel_prizes/literature/laureates/1953/)

 

To know that there are those in the business world who recognize that the value of being well-read is a true 21st century skill of great value to both those who lead as well as to those being led in the business world may put us in debt to those who recognize and articulate the values of literature beyond the awareness of non literature educators in curriculum development and decision making positions and in the communities where we dedicate our professional efforts.

 

 

 

~ http://www.GoogleLitTrips.com ~

 


Via GoogleLitTrips Reading List, Joan Vinall-Cox, Dorothea Martin
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Larry Anderson's comment, February 14, 2013 9:34 AM
For quite a long time, I have contended that "All Leaders Are Readers." Perhaps, it would be stated better as, "All Effective Leaders are Readers!" From years of experience and observation, I can tell a great deal about a person's ability to lead others simply by examining his/her personal library. Too, I will pitch out the name of an author or a great work...then see if that "leader" recognizes who or what I'm quoting. Remember the profound adage gleaned from the epic work by Alfred Lord Tennyson in his "Ulysses," -- "I have become a part of all I've met!"
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Free Ebook: 50 International SEO & Website Tips

Free Ebook: 50 International SEO & Website Tips | Social-Media-Storytelling | Scoop.it

Read our 35-page eBook and learn how to:

 

-Launch a globally-optimized website
-Master on-page SEO strategies
-Generate inbound links from your target countries
-Make sure your website loads properly across the globe

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What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Social-Media-Storytelling | Scoop.it

Martin Bryant: "As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually want?"


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