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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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Was Experten nicht wollen: Den ROI von Social und Media verstehen (ohne Bullshit Bingo) - HellYeah Marketing - Ganz Einfach Social Media

Was Experten nicht wollen: Den ROI von Social und Media verstehen (ohne Bullshit Bingo) - HellYeah Marketing - Ganz Einfach Social Media | Social-Media-Storytelling | Scoop.it
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"Gutes Storytelling ist gutes Storytelling. Punkt."

"Gutes Storytelling ist gutes Storytelling. Punkt." | Social-Media-Storytelling | Scoop.it
Gemeinsam mit "The Walking Dead"-Darstellerin Sarah Wayne Callies besuchte Produzentin Gale Anne Hurd (rechts im Bild) die MIPCOM in Cannes.
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Has Web TV Reached a Tipping Point?

Has Web TV Reached a Tipping Point? | Social-Media-Storytelling | Scoop.it
While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian.

 

Image: Yahoo!'s sitcom Burning Love.


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Die meistabonnierten deutschsprachigen Blogfeeds in GoogleReader

Frisches Design im Netz. Täglich neue Logos, Relaunchs und Beiträge zum Thema Design. Der Fachblog von Diplom-Designer Achim Schaffrinna.
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Wie ich Freunde loswerde - Tages-Anzeiger Online

Wie ich Freunde loswerde - Tages-Anzeiger Online | Social-Media-Storytelling | Scoop.it
Wie ich Freunde loswerdeTages-Anzeiger OnlineDie in Twitter gesetzten Hashtags sehen in Facebook toll aus und demonstrieren Ihren Freunden Ihr breites Social-Media-Wissen. Facebookseiten und -Profile synchronisieren.
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Transmedia project collecting votes for marketing prize

Transmedia project collecting votes for marketing prize | Social-Media-Storytelling | Scoop.it

My transmedia publishing company "Das wilde Dutzend" is collecting votes for an independent marketing prize on its successful crowdfunding campaign for shadow-play "The good, the bad and the dead". Voting means: Facebook-likes, google+ or retweets ;)

The shadowplay was the finale for our first interactive season which portrayed victorian times in London and fin de siècle in Berlin through pen&paper events, social media storytelling, exhibitions, ... and theatre. It all started with a book full of poems by Johan von Riepenbreuch with illustrations by Ebeneeza K.


Via Dorothea Martin
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Reflections on transmedia – Nordic Panorama edition

Reflections on transmedia – Nordic Panorama edition | Social-Media-Storytelling | Scoop.it

Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ...


Via Simon Staffans, The Digital Rocking Chair, Dorothea Martin
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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

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TMSB #12: Transmedia Stories – Urheberrecht und ePublishing | Transmedia Storytelling Berlin

TMSB #12: Transmedia Stories – Urheberrecht und ePublishing | Transmedia Storytelling Berlin | Social-Media-Storytelling | Scoop.it

Urheberrecht und Produktion
Transmedia Storytelling braucht nicht nur gute Geschichten, die sich gekonnt über Mediengrenzen erzählen lassen, nein, auch rechtliche Aspekte müssen bei transmedialen Produktionen beachtet werden. Besonders wichtig ist dies bei Teamarbeiten sowie bei interaktiven Projekten, in die auch User-generated Content mit einfließt – seien dies Bücher, E-Books, Filme oder Webserien.
Wir haben dazu zwei Referenten eingeladen, die selbst ganz unterschiedliche Hintergründe haben und deren Schwerpunkte daher in anderen Medien liegen.
Ute Nöth ist Gründerin von books+, einem Beratungsunternehmen für Verlage, die enhanced E-Books erstellen möchten. Sie studierte an der HTWK in Leipzig “was mit Büchern” und arbeitete für diverse Verlage, bevor sie sich 2011 mit books+ selbstständig machte. 2011 organisierte sie auch das erste eBookCamp in Hamburg mit, das am 3.11.2012 zum zweiten Mal stattfinden wird.
Max von Grafenstein ist als Medienanwalt in Berlin tätig. Nach dem Jurastudium schloss er einen europäischen Filmproduktionslehrgang in Paris und Ludwigsburg ab, und arbeitet seitdem an diversen Transmedialen Produktionen.


Via Dorothea Martin
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Why Kids (and Parents) Will Love Kinect Sesame Street TV

Andrea Smith: "Sesame Workshop has teamed up with Microsoft to create Kinect Sesame Street TV — one of the most innovative children’s video games we’ve seen in a while" ...


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The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism | Social-Media-Storytelling | Scoop.it
I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories...
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24-mile skydive breaks into social stratosphere, redefines event marketing - Lost Remote

24-mile skydive breaks into social stratosphere, redefines event marketing - Lost Remote | Social-Media-Storytelling | Scoop.it
24-mile skydive breaks into social stratosphere, redefines event marketing...
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Social-Media-Storytelling | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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Impressum

Verantwortlicher im Sinne von § 5 TMG, § 55 RfStV für dieses Angebot:

Christian Spließ
Neudorfer Straße 62
47057 Duisburg

Meine Kontaktdaten:

C h r i s t i a n P u n k t S p l i e s s bei g m a i l p u n k t c o m

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Felicia Day Talks the New Season of Her Hit Web Series 'The Guild' and the Hazards of Being a 'Girl Gamer'

Felicia Day Talks the New Season of Her Hit Web Series 'The Guild' and the Hazards of Being a 'Girl Gamer' | Social-Media-Storytelling | Scoop.it

Robert Echevarria:  "Achieving longterm success in an online medium known for its short attention span is no small feat, but "The Guild," which is centered around the lives of a group of gamers involved in an MMORPG, is moving into its sixth season, which premieres on Day's YouTube channel Geek & Sundry on October 2nd" ...


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Rescooped by Christian Spließ from Transmedia: Storytelling for the Digital Age
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Introduction to Transmedia Class

Lucas J.W. Johnson: "Last week at Transmedia Vancouver, I presented an Introduction to Transmedia class. I wanted to cover a lot of the overview and basics of transmedia storytelling for those members new to transmedia and provide them with resources, so that in the future, our conversations can really move forward, into the nuts and bolts, into a space where we can all learn from each other."


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Interactive 'Lost' guide maps out six seasons of intricacy and mystery

Interactive 'Lost' guide maps out six seasons of intricacy and mystery | Social-Media-Storytelling | Scoop.it

Ben Kersey: "It’s hard to wrap your head around the enigma that is Lost, a show that spans 33 years across 121 episodes and six seasons, but what if you looked at it from a different perspective?"


Via The Digital Rocking Chair
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Human flesh pop-up butcher shop in Smithfield to promote new Resident Evil installment

Human flesh pop-up butcher shop in Smithfield to promote new Resident Evil installment | Social-Media-Storytelling | Scoop.it

Cory Doctorow: "Capcom is running a "pop up human butchery and morgue" at Smithfields meat market in London to promote the new Resident Evil installment. It'll be open for two days: Sept 28 and 29. WARNING: Gross imagery within"...


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Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC] - AllTwitter

Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC] - AllTwitter | Social-Media-Storytelling | Scoop.it
Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns?

 

While 78 percent of marketers say that better customer engagement is the number one objective of their social media strategy, more than half (57 percent) struggle to measure ROI using traditional methods.

 

Why? Because the rules have changed.

 

While the fundamentals remain the same, social media is not traditional marketing, so many traditional marketing concepts, including metric measurement, will not work. Marketers have to utilize new and alternative methods of evaluating the success of their campaigns… or face eternal disappointment.

 

Yesterday we reported on Awareness’ State Of Social Media Marketing study, and Awareness have illustrated some of their findings in this infographic, which also provides guidelines and tips for alternative ways to measure social media ROI.

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Reflections on transmedia – Nordic Panorama edition

Reflections on transmedia – Nordic Panorama edition | Social-Media-Storytelling | Scoop.it

Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ...


Via Simon Staffans, The Digital Rocking Chair
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EUROPA - Press Releases - Neelie Kroes Vice-President of the European Commission responsible for the Digital Agenda Copyright and innovation in the Creative Industries The 2012 Intellectual Propert...

EUROPA - Press Releases - Neelie Kroes Vice-President of the European Commission responsible for the Digital Agenda Copyright and innovation in the Creative Industries The 2012 Intellectual Propert... | Social-Media-Storytelling | Scoop.it
European Commission Neelie Kroes Vice-President of the European Commission responsible for the Digital Agenda Copyright and innovation in the Creative Industries The 2012 Intellectual Property and Innovation Summit, The Lisbon Council Brussels, 10...
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Rare Steve Jobs speech from 1983 predicts iPhone, Google StreetView and better design for computers

Rare Steve Jobs speech from 1983 predicts iPhone, Google StreetView and better design for computers | Social-Media-Storytelling | Scoop.it
The Center for Design Innovation shared the tape of a rare speech recently that I thought was a fascinating snapshot of the transitional period from mainframe to personal computing. ...

Via brandinmind
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