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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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Facebook - Social Media Statistiken

Facebook - Social Media Statistiken | Social-Media-Storytelling | Scoop.it
Facebook wächst auch 2012 weiter, hat über eine Milliarde Nutzer und dominiert nun in 127 von 137 Ländern die Landschaft der sozialen Netzwerke.
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SEO Revelations for 2013

SEO Revelations for 2013 | Social-Media-Storytelling | Scoop.it

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. There is more to come.

 

Today I'm going to take a shot at six predictions for 2013. Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Others may be a bit more controversial. Here goes.

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comiks debris: Supermann, was nun?

comiks debris: Supermann, was nun? | Social-Media-Storytelling | Scoop.it
Christian Spließ's insight:

Über Mythen, Geschichten und natürlich Helden.

 

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How to Tell Your Company's Story

How to Tell Your Company's Story | Social-Media-Storytelling | Scoop.it
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.Get the latest blog articles on...
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Kommunikation gestern und heute – oder: eine Geschichte ist eine Geschichte ist eine Geschichte ... » Steadynews

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Visual Storytelling wird immer wichtiger | saatkorn.

Visual Storytelling wird immer wichtiger | saatkorn. | Social-Media-Storytelling | Scoop.it
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Jeff Gomez on being a transmedia producer ...


Via The Digital Rocking Chair
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transmedia strategie- en conceptontwikkeling in 4 stappen

transmedia strategie- en conceptontwikkeling in 4 stappen | Social-Media-Storytelling | Scoop.it
Hoe zet je een transmedia project op dat op verschillende manieren spreekt en ook nog user-interactie toelaat of zelfs omarmt? Het antwoord in 4 stappen.

Via Simon Staffans
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POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project

POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project | Social-Media-Storytelling | Scoop.it

Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?


Via Simon Staffans
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How To Turn Your Customers Into Marketers

How To Turn Your Customers Into Marketers | Social-Media-Storytelling | Scoop.it

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.

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10 Commandments of 21st Century Franchise Production

Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th.

Via Simon Staffans
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Sara Thacher

Our interview with transmedia producer Sara Thacher. Sara makes adventures that often meander between the physical and the digital.

Via Simon Staffans, Dorothea Martin
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Tiana Martin's comment, October 17, 2012 7:13 AM
Thanks For Sharing.
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The art of storytelling - Buschman Consultancy

The art of storytelling - Buschman Consultancy | Social-Media-Storytelling | Scoop.it
The power of a good company story is that it inspires, stimulates, connects, provides a context, gives focus and gets people taking action.
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"Die Zeit" erreicht die höchste Auflage ihrer Geschichte - Hamburger Abendblatt

"Die Zeit" erreicht die höchste Auflage ihrer Geschichte - Hamburger Abendblatt | Social-Media-Storytelling | Scoop.it
"Die Zeit" erreicht die höchste Auflage ihrer Geschichte Hamburger Abendblatt Mit 513.882 Exemplaren pro Ausgabe habe sich das Blatt im letzten Quartal des vergangenen Jahres so gut wie noch nie zuvor in seiner Geschichte verkauft, teilte der...
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Transmedia Powered Webseries Take the Spotlight

Transmedia Powered Webseries Take the Spotlight | Social-Media-Storytelling | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, January 16, 2013 2:32 PM

Interesting notes from the Transmedia LA panel this week.

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Warum jeder Kulturbetrieb auch zum Verlag werden muss

Warum jeder Kulturbetrieb auch zum Verlag werden muss | Social-Media-Storytelling | Scoop.it
Wer eine Unterhaltung oder einen Text mit dem Satz “ich möchte Ihnen eine Geschichte erzählen” beginnt, weckt große Erwartungen. Die ZuhörerInnen werden neugierig darauf sein, was nun k...
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Keep Your Social Media Buzzing This Holiday Season - The Partner Marketing Group - Community Home - Microsoft Dynamics Community

Microsoft Dynamics Community
Christian Spließ's insight:

SIO relevant. :-)

 

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MIT-Professor Henry Jenkins über Vernetzung – "Wir erleben eine Neuverteilung der Aufmerksamkeit"

MIT-Professor Henry Jenkins über Vernetzung – "Wir erleben eine Neuverteilung der Aufmerksamkeit" | Social-Media-Storytelling | Scoop.it
Die Krise der politischen Kommunikation zeigt, dass wir gerade erst dabei sind, die Wirkung einer vernetzten Kultur zu verstehen. Sagt Medienwissenschaftler Henry Jenkins, der über die Folgen der Vernetzung durch das Internet forscht.
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Das Internet: Goldener Boden für Handwerker?

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Simon Staffans: The audience is your channel

Simon Staffans: The audience is your channel | Social-Media-Storytelling | Scoop.it

"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...


Via The Digital Rocking Chair, Dorothea Martin
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The Miracle Mile Paradox ARG Case study

A Project by Transmedia LA Presented byCASE STUDY April Arrglington @aprilarrg...

Via Simon Staffans
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Medien bewachen

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Alternate Reality Gaming for Kids

Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ...

 

DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest.  So, here's an article from the archive which gives great insight into the fantastic work that she's doing ...


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October: Transmedia Storytelling

October: Transmedia Storytelling | Social-Media-Storytelling | Scoop.it
If we look at video content strategy for Transmedia projects versus traditional projects, there are a few things to keep in mind.

There may need to be several different versions of a video that differ by both form and function. I’m seeing this trend happen with music videos in particular. There is an interactive version and a standalone version.

A good example of this is the two versions of Arcade Fire’s Sprawl II directed by interactive filmmaker Vincent Morisset. There is a traditional version and a “dance activated” version.


Via Simon Staffans
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Content ist nicht alles! Facebook verschärft EdgeRank und Spielregeln.

Content ist nicht alles! Facebook verschärft EdgeRank und Spielregeln. | Social-Media-Storytelling | Scoop.it
Facebook beschneidet die Reichweite von Postings. Unternehmen müssen ihre Reichweite zunehmend bezahlen. Folgen für die digitale Strategie.
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