The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. There is more to come.
Today I'm going to take a shot at six predictions for 2013. Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Others may be a bit more controversial. Here goes.
Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?
Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.
"Die Zeit" erreicht die höchste Auflage ihrer Geschichte Hamburger Abendblatt Mit 513.882 Exemplaren pro Ausgabe habe sich das Blatt im letzten Quartal des vergangenen Jahres so gut wie noch nie zuvor in seiner Geschichte verkauft, teilte der...
Die Krise der politischen Kommunikation zeigt, dass wir gerade erst dabei sind, die Wirkung einer vernetzten Kultur zu verstehen. Sagt Medienwissenschaftler Henry Jenkins, der über die Folgen der Vernetzung durch das Internet forscht.
Daniel Donahoo: "One of the most enjoyable games I’ve been a part of in recent times has been an Alternate Reality Game (ARG) being run by an innovative teacher from Australia" ...
DRC: Jess McCulloch's participation at StoryWorld 2012 last week sparked a lot of interest. So, here's an article from the archive which gives great insight into the fantastic work that she's doing ...
If we look at video content strategy for Transmedia projects versus traditional projects, there are a few things to keep in mind.
There may need to be several different versions of a video that differ by both form and function. I’m seeing this trend happen with music videos in particular. There is an interactive version and a standalone version.
A good example of this is the two versions of Arcade Fire’s Sprawl II directed by interactive filmmaker Vincent Morisset. There is a traditional version and a “dance activated” version.