If we look at video content strategy for Transmedia projects versus traditional projects, there are a few things to keep in mind.
There may need to be several different versions of a video that differ by both form and function. I’m seeing this trend happen with music videos in particular. There is an interactive version and a standalone version.
A good example of this is the two versions of Arcade Fire’s Sprawl II directed by interactive filmmaker Vincent Morisset. There is a traditional version and a “dance activated” version.
Via Simon Staffans