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"Gutes Storytelling ist gutes Storytelling. Punkt."

"Gutes Storytelling ist gutes Storytelling. Punkt." | Social-Media-Storytelling | Scoop.it
Gemeinsam mit "The Walking Dead"-Darstellerin Sarah Wayne Callies besuchte Produzentin Gale Anne Hurd (rechts im Bild) die MIPCOM in Cannes.
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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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The Dawn of Transmedia Activism

A mini-documentary about the emergence of Transmedia activism..

Via Simon Staffans
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Simon Staffans's curator insight, April 15, 2013 3:03 AM

Do have a look, featuring Henry Jenkins etc.

Peter Sampson's curator insight, April 15, 2013 1:47 PM

Henry Jenkins comments

Paul K Saunders's curator insight, May 4, 2013 7:49 AM

The media world is changing and its time to be a part of the change

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IT-Arbeitsrecht: Social Media Guidelines - ferner-alsdorf.de

IT-Arbeitsrecht: Social Media Guidelines - ferner-alsdorf.de | Social-Media-Storytelling | Scoop.it
IT-Arbeitsrecht: Social Media Guidelines
ferner-alsdorf.de
Vom gezielten Auftritt zu Werbezwecken bis zum Mitarbeiter, der ungewolltes über das eigene Unternehmen verbreitet – die Problematik trifft inzwischen Unternehmen jeglicher Größe.
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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | Social-Media-Storytelling | Scoop.it

Jim Stewartson:  "Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 10, 2013 2:17 AM

More on the "T-word" ....

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Simon Staffans: Transmedia is Dead: Long Live Transmedia!

Simon Staffans: Transmedia is Dead: Long Live Transmedia! | Social-Media-Storytelling | Scoop.it

The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 7, 2013 1:07 AM

A couple of interesting posts today on the relevance of the term "transmedia".  The first is this one from Simon Staffans, the second is by Andrea Phillips and called WTF Transmedia?  Both are worth the read.

Vanessa Camilleri's curator insight, May 8, 2013 1:21 AM

worth reading! I think we have to avoid building up too much hype on the word transmedia and focus more on what it can actually do and where it can actually lead us. 

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Transmedia: It’s done what it came to do.

Transmedia: It’s done what it came to do. | Social-Media-Storytelling | Scoop.it

Brooke Thompson:  "It’s that time of year again… the time when we shake our collective heads and try to have some magical moment where we suddenly all understand what transmedia means. Scratch that. We all understand what transmedia means just fine. This is the time of year when we try to agree on what it means… and, in so doing, prove that the word has meaning and that we understand it more than they do."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 10, 2013 2:15 AM

A couple more interesting posts this week about the use of the word "transmedia" ... the second post is here.

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Die besten Wordpress Plugins für SEO 2013

Die besten Wordpress Plugins für SEO 2013 | Social-Media-Storytelling | Scoop.it
Wie genial Open Source Projekte sind, wird mir immer wieder klar, wenn ich eine neue Seite mit meinem Lieblings-CMS WordPress aufsetze: Einfache Installation, g
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Defiance: The Agony and Ecstasy of Codeveloping An Integrated TV Show-Game Experience [#Transmedia]

Defiance: The Agony and Ecstasy of Codeveloping An Integrated TV Show-Game Experience [#Transmedia] | Social-Media-Storytelling | Scoop.it

Susan Karlin:  "In Defiance, the Syfy cable channel and Trion Worlds gaming company tackle a never-before-tried $100 million transmedia experiment--a crossover TV show and an MMO game that are interdependent and independent of one another. Showrunner Kevin Murphy tells us how he straddled the two worlds."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 13, 2013 9:16 PM

There's been a lot of buzz about this project, and a lot of articles about its gaming aspects.  But now, articles are starting to appear which give insight from a television perspective.  Here's a good one.

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Most notable Transmedia projects in Hong Kong of 2012

Most notable Transmedia projects in Hong Kong of 2012 | Social-Media-Storytelling | Scoop.it

Haexagon Concepts:  "We will soon release our second installment of the Asian Screen and provide new updates on trends and markets in Greater China and South-East Asia. Since the report will rather focus on industry insights and interconnected relationships we want to highlight specific projects mentioned within here in greater detail with direct links and videos. Hence, this post will be a small recap on what kind of transmedia projects came out during 2012 in HK."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 11, 2013 6:45 PM

A look at what is, and isn't, happening in the world of transmedia storytelling in Hong Kong.

Dolly Bhasin 's comment, January 12, 2013 7:25 PM
gr8 resource!
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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | Social-Media-Storytelling | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 9:48 AM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 6:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 4:22 PM

add your insight...

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“Where Is Matt Damon?” [Storytelling on Twitter]

“Where Is Matt Damon?”  [Storytelling on Twitter] | Social-Media-Storytelling | Scoop.it

Slate:  "As the blizzard snowed in much of the northeast this past weekend, many of those stuck in their homes turned to Twitter for information, virtual company, and entertainment."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 17, 2013 7:33 PM

Stick with this Storify of tweets by Erin Faulk as she tries to find Matt Damon.  It's worth it.

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The Future of Storytelling is Transmedia.

  We’ll begin our day with a story on our phone. On our sub­way ride to work a new char­ac­ter will be added to the story and we’ll learn all about him on a tablet com­puter. At lunch we’ll catch u...
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6+ Fähigkeiten, die der Journalist von heute drauf haben sollte | Netzpiloten.de

6+ Fähigkeiten, die der Journalist von heute drauf haben sollte | Netzpiloten.de | Social-Media-Storytelling | Scoop.it
Während die Medienhäuser ihre Geschäftsmodelle auf den Prüfstand stellen müssen, gilt es für Journalisten gleichzeitig ihr Können zu
Christian Spließ's insight:

Journalisten müssen Storyteller sein. Transmedia? Vielleicht gerade das.

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Soziale Netzwerke: "Es ist irrwitzig, wie viel wir von uns erzählen" -

Soziale Netzwerke: "Es ist irrwitzig, wie viel wir von uns erzählen" - | Social-Media-Storytelling | Scoop.it
Dem Fallanalytiker Axel Petermann ist kein Verhalten fremd. Wer im Netz zu viel preisgibt, warnt der Profiler im Interview, legt seine gesamte Persönlichkeit offen.
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Video zum “Saisonrückblick Social Media Recht” auf der re:publica ...

Video zum “Saisonrückblick Social Media Recht” auf der re:publica ... | Social-Media-Storytelling | Scoop.it
Video zum “Saisonrückblick Social Media Recht” auf der re:publica 2013.
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Experimental Transmedia Film “The Cosmonaut” Tests New Distribution Methods

Experimental Transmedia Film “The Cosmonaut” Tests New Distribution Methods | Social-Media-Storytelling | Scoop.it

Desdemona Bandini:  "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."


Via The Digital Rocking Chair
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John Fellows's curator insight, May 11, 2013 9:51 AM

Blast off and through convention

Vivalist's curator insight, May 13, 2013 5:32 AM

That will be interesting to check them out in a while and see if it caught up, found its audience, and eventually generated worthy user interaction.

Because that's what it always come down to: is there a perceivable added-value to all these? - except the PR bragging right of doing things differently.

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WTF is Transmedia? (2013)

WTF is Transmedia? (2013) | Social-Media-Storytelling | Scoop.it

Andrea Phillips:  "It's become fashionable to hate the word 'transmedia' in some circles. The T-word has been very good to me. It's netted me any number of speaking engagements and website hits and sold me a book, among other things, so I feel a certain loyalty to it. I don't think I'd be enjoying the same degree of professional success if I hadn't very consciously embraced That Word back in 2010 or so."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 7, 2013 1:07 AM

Here's the second of today's posts looking at the difficulties associated with the "T-word".  The first post is by Simon Staffans and can be found here.

Jeni Mawter's curator insight, May 7, 2013 8:49 PM

Andrea Phillips explains Transmedia.

Ju Sampaio's curator insight, July 1, 2013 3:40 AM

Reflexão interessante sobre a, as vezes, mal falada "transmedia".

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Framed: putting context in the player's hands [A new approach to interactive storytelling]

Framed: putting context in the player's hands [A new approach to interactive storytelling] | Social-Media-Storytelling | Scoop.it

Tracey Lien:  "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 8, 2013 1:22 AM

A detailed look at the creative process behind a new approach to interactive storytelling in video games.

Hanson Zandi's curator insight, May 8, 2013 4:40 AM

With Graphic novels being vogue and interactive media sought after- this is a great game by Loveshack Entertainment. It puts the audience in control to craft the story.

Deanya Lattimore Schempp's curator insight, May 11, 2013 6:17 AM

Reminds me of Led Zeppelin's _In Through the Out Door_ interior album jackets.  I realized a few years ago that story arc is particular to the character's point of view, and should be talked about in that way, so this really adds a dimension to the analysis that could help students imagine stories from multiple perspectives.

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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Social-Media-Storytelling | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."


Via The Digital Rocking Chair
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Apsita's curator insight, May 22, 2013 1:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 8:03 PM

Wait, I resemble that remark....

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The Film Made by More Than 5000 People: Nicolás Alcalá Talks About His Transmedia Project ‘The Cosmonaut’

The Film Made by More Than 5000 People: Nicolás Alcalá Talks About His Transmedia Project ‘The Cosmonaut’ | Social-Media-Storytelling | Scoop.it

V Renée:  "Have Nicolás Alcalá and his team at Riot Cinema Collective discovered the future of filmmaking?" ...


Via The Digital Rocking Chair
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Carmenne K. Thapliyal's curator insight, April 13, 2013 1:52 AM

About creative freedom and distribution strategy. Would love to go for this one

Urban Book Editor's curator insight, April 13, 2013 6:22 AM

Very cool project... an inventive way to not only get a film made but also to involve people from around the world.

Henrik Safegaard - Cloneartist's curator insight, April 13, 2013 7:26 AM

The Cosmonaut is an epic story.

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How Syfy/Trion's Defiance created a new Earth and a new approach to transmedia

How Syfy/Trion's <I>Defiance</i> created a new Earth and a new approach to transmedia | Social-Media-Storytelling | Scoop.it
“Watch the Show, Play the Game, Change the World” is how “Defiance” bills itself, but the combination of video game and television could be a game-changer in its own right.

Via Simon Staffans
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Simon Staffans's curator insight, April 15, 2013 3:05 AM

Another take on Defiance (which was featured big at MIPTV btw)

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Trion and Syfy redefine licensing with Defiance

Trion and Syfy redefine licensing with Defiance | Social-Media-Storytelling | Scoop.it

Steve Peterson:  "Trion SVP Nick Beliaeff on how this game and TV show developed together."


Via The Digital Rocking Chair, Dorothea Martin
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The Digital Rocking Chair's curator insight, January 23, 2013 2:19 AM

An interesting look at the business model behind Defiance.


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'Transmedia' Set To Disrupt The Retail Sector - Talk Business


Via Simon Staffans
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Simon Staffans's curator insight, February 15, 2013 12:07 AM

"Content is the new currency", and transmedia is definitely impacting all kinds of sectors...

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Playing To Win: How Strategy Really Works - Forbes

Playing To Win: How Strategy Really Works - Forbes | Social-Media-Storytelling | Scoop.it
A review of Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013), a new book by A.G.Lafley and Roger Martin
Christian Spließ's insight:

There is lots of evidence (as Craig Wynett of P&G would explain to you!) that we only understand the world through metaphor: without a metaphor, we can’t understand anything.

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The Science of Storytelling

Why Telling a Story is the Most Powerful Way to Activate Our Brains A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich star...
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Gerald Hüther: Hinaus ins Weite - FAZ.NET

Gerald Hüther: Hinaus ins Weite - FAZ.NET | Social-Media-Storytelling | Scoop.it
Erst floh Gerald Hüther aus der DDR, dann aus der Wissenschaft.
Wann immer dem Hirnforscher eine Sache zu eng wurde, ließ er
sie sein.
Christian Spließ's insight:

Hüther ist Geschichtenerzähler, auch wenn er als Hirnforscher, als Wissenschaftler durchs Land tourt.

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