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Social-Media-Storytelling
Everybody loves a good story. So listen to the links.
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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | Social-Media-Storytelling | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 12:48 PM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 9:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 7:22 PM

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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Social-Media-Storytelling | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) | Social-Media-Storytelling | Scoop.it
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
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Free Ebook: 50 International SEO & Website Tips

Free Ebook: 50 International SEO & Website Tips | Social-Media-Storytelling | Scoop.it

Read our 35-page eBook and learn how to:

 

-Launch a globally-optimized website
-Master on-page SEO strategies
-Generate inbound links from your target countries
-Make sure your website loads properly across the globe

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SEO Revelations for 2013

SEO Revelations for 2013 | Social-Media-Storytelling | Scoop.it

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. There is more to come.

 

Today I'm going to take a shot at six predictions for 2013. Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Others may be a bit more controversial. Here goes.

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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

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Moteur de recherche Facebook : le référencement du futur ?

Moteur de recherche Facebook : le référencement du futur ? | Social-Media-Storytelling | Scoop.it
Sur l’échiquier du social media, Facebook essaie toujours d’avoir un coup d’avance sur les tauliers du web. Comment faire dans un contexte où l’immobilisme est incompatible avec le business ? Facebook évolue sans cesse pour enrichir sa plateforme…

 

Le duel au sommet entre Google et Facebook fait sans cesse jazzer. À coup de nouveautés en tout genre, les deux géants se tirent la bourre, taclent, assurent leurs arrières, etc. Néanmoins, il y a bien un domaine où Facebook doit s’incliner : le search marketing. Google profite d’une hégémonie déconcertante. Rassemblant plus de 90% des recherches mondiales, les concurrents malheureux se partagent les miettes. Cette différence de poids pèse irrémédiablement dans la balance. Et malgré le succès indéniable de Facebook, la carte mondiale des sites les plus visités reste en faveur de Google.

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